- Manage marketing campaigns for conferences and executive education programs globally,- Coordinate and take ownership of marketing collaterals, event websites, databasesegmentation, review marketing campaign results, and ensure campaign is on track,- Execute marketing projects, including running multiple campaigns concurrently and working closely with producers and marketing manager to ensure success of program,- Liaise with clients to address program/event inquiries and build client-centric relationship- Develop new marketing initiatives,- Research and explore new marketing strategies, which include conducting market research and bringing in the best marketing practices to Chartered, - Extend Chartered's marketing channels to new media and design new strategies that is in line with the company’s growth

- Project management - Co-led 2 product launches and 3 marketing campaigns- SEO analysis - Make SEO reports on how website SEO can be improved, and implement changes - Content creator management - Manage network of 400+ YouTube and Instagram content creators- Community outreach management - Organised charity event and liaised with press contacts to get national press coverage - Social media and FB ads creation editing - Ideate Fb posts and Facebook Ad concepts. Write in-visual, in-ad, and post caption copy - Copywriting - Write copy for product descriptions, product landing page, company web pages, email newsletters, and social media posts- Google business management (front-facing) - Uploaded business updates, pictures, product listings, and replied to reviews to improve local SEO- Support CMO with planning, executing, and tracking marketing programs and the development of new marketing strategies

Planned and executed digital marketing initiatives such as email, social media and display advertising campaigns for 8 departments’ marketing projectsProduced and managed 7+ social media campaigns for tournaments, exhibitions, events, and shows using Adobe Creative CloudCreated and maintained content with Hootsuite for social media (Instagram, Twitter, Facebook, and LinkedIn) and departments’ websites. Grew online presence by (on average) 130% for 3 departmentsInitiated partnership between WMU Esports and International Student Activities.

Gathered and managed wide database of information, created posters and content, demonstrated proficiency in English by writing newsletters for students and faculty members, improved operations of the administrative office. Planned, participated in and handled logistics for various events, some of which were collaborations with other departments. Provided ad hoc support for administrative office duties.

Engaged in omnichannel marketing, executed marketing plan, closed sales of products, achieved KPI of at least MYR600 daily and grew revenue and sales. Led and conducted consumer survey efforts, analyzed customer feedback for improved customer relations and retention of clients, refined customer service skills. Generated insights, attained a better understanding of customer trends and expectations for packaging, quality, and distribution channels of healthy food delivery in the Southeast Asian market.

Organized events and for-profit bazaars, assisted in streamlining operations for the center. Identified business opportunities, developed marketing tactics and vendor management skills by sourcing for and liaising with external vendors to be in bazaars to obtain and grow revenue for the student organization. Worked with, motivated and lead the team to effectively communicate with businesses in a multicultural and multilingual setting, made decisions and judgments that enabled the successful execution of bazaars. Increased surplus in the budget by 400%, bringing student organization out of debt.