Eunice Lyimo Email & Phone Number

Dar Es Salaam, Dar Es Salam, Tz

Dar Es Salaam, Tanzania

Media campaigns management: Develop a data driven media strategy, plans and budgets; present to client . Oversee campaign implementation, monitoring, reporting and optimization. Work closely with creative team to ensure the best creative ideas reaches the target audience through the relevant channels. Create post campaign analysis to identify what worked and not worked well, and treat it as a learning to improve future campaigns.Team management: Lead and coach the media execution team, introduced various live shared templates for general reporting like client briefs, approved budgets, competitor activities, campaign assets, market trends, invoice and PO tracking, project status updates, approvals & campaign assets. This has enhanced smooth running and quick delivery, as it keeps everyone updated on what others are working on and can easily access any department related information whenever neededClients account management; Run weekly project status catch up meetings, to identify pending urgent tasks and delivery timelines are met. Collaborate with media houses to manage client expectations. Research and update clients on the industry trends and competitor activitiesSource for innovative ideas, evaluate the values and propose to clientsBillings &Revenue: In charge of media department revenue growth. Ensure the complete projects are invoiced and submitted to client on time. Track payments and LPOs. Cross selling other services outside the media scope to existing clients and also search for new clients.Negotiate better deals in terms of discounts, barter trade, value added, extended credit period for the benefit of both client and agency.

Dar Es Salaam

Initiate fundraising campaigns, develop plans, manage implementation, monitor and evaluate the progress, identify what worked well and what needs improvement, compile reports and share with stakeholders.Develop annual budgets, Identify sources of income, develop annual cancer awareness campaigns

Dar Es Salaam, Tanzania

Managed and supervised my team in day to day media management while also leading the process of strategic media planning and execution and serving as a resource for the teamEmpowered the team towards career growth and work efficiencyStreamlined operational processes and workflow to increase efficiency of team performance and resource allocation. Managed revenue targets and led the team on new business strategiesEstablished departmental yearly objectives, areas of opportunity and goals towards business growth Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.Develop media annual budgets and flow chatsManaged campaign spends against KPIsResearch and implement new techniques and technologies that are relevant to clients’ media strategies.Discussed marketing goals with clients to identify needs and articulate details to marketing team. Coordinated launch of media campaigns with brand managers team. Built and maintained positive business relationships with clients, media houses and research firmsArrange weekly and monthly status meetings with client and media partners Worked with Legal team to create suppliers and client contracts Managed client contracts to ensure the KPI delivery Kept abreast of industry trends Created monthly market insights and performance review reports Supported finance billings, statement recons and auditing

Dar Es Salaam, Tanzania

Head of media departmentLed the team on developing annual media strategy, planning, buying, monitoring, and reportingClient lead, attended all client queries and expectationsManaged supplier invoices, recons, and payment preparationManaged client billings and payment follow upCreated departmental annual budgets and expenditureCreated monthly revenue reports and report to HQConducted monthly team performance review

Dar Es Salaam, Tanzania

Developed a consumer data driven media plans from the approved strategyDeveloped budget and campaign flow chatsNegotiated with media houses for good rates, discounts, and bonus to ensure proper media spend and added value.Monitored the running campaigns and report for discrepancies, and advised on make goods and credit notesDay to day monitoring of competitor activities and advise client on tactical campaigns and future plansCreated a Post Buy Analysis reports at the end of campaign and set basis for the next campaigns.

Dar Es Salaam, Tanzania

Developed plans and budgets for social marketing campaigns Set campaign briefing sessions involving client and the dedicated teamCrafted the pantry check questionaries for pre and post event assessmentManaged and lead the field team to ensure smooth running Prepared intervention route- list, budget and booking of venues, accommodation, First AID and meals .Liaise with ward and district government community leaders to mobilize the participants.Trained and supervised the team, resource allocation and building community relations.Collaborated with creative team to produce and distribute marketing materialsManaged execution, monitoring and reporting.Conducted focus group discussions including campaign messaging test (e.g. Choo Bora) and behavioral change advocacy campaigns for Malaria, HIV and diarrhea

Education record

Media & Intergrated Marketing Communication, Gold