Eunice Ortiz Ugalde Email and Phone Number

Sponsorships

• RRPP / Community Manager • Creation and development of campaigns on social media • Venues and post • Management of sponsorships (Budlight / Uber / Cinemex / Vape, etc) • Budget management • Booking Influencers / DJ’s (Contract, Negotiation, payments) • Event planning

• PR Management (conferences, interviews, talks, reports, investors) • Coordination of assistance to events for the CFO / CMO as speakers in the United States (PR, creation of materials) • Management of social media (Facebook / Linkedin) • Internal communication at the Global level (Spain / Brazil / Russia / Mexico) • Budget

• Negotiation and commercial agreements with partners such as: Expedia, Airbnb, Grupo Cristal, Hoteles.com, Fiesta Americana VC, Amazon, Dico, Forever 21, Old Navy, The home Store, among others. • Implementation and development of high impact strategies to obtain new business opportunities and new promotions for cardholders. • Management of inbound and outbound marketing campaigns to generate billing to the bank by attracting new business and promotions. • Implementation of online promotions and shops. • Planning, coordination and execution of commercial strategy in ecommerce in Citibanamex Credit Cards. Management of the online marketing budget • Responsible for communication in the media in the promotion area of the bank. • Preparation and launch of campaigns, e-mailings, as well as their measurement, monitoring in design and mkt activities. • Responsible for managing the content of the portal, social media, email marketing and promotions at www.citibanamex.com/promociones/ Monthly and quarterly coordination of marketing and campaigns, such as Buen Fin, 120 hours, 120 hours online, Hot Sale, Black Friday, Cyber Tuesday. • Responsible for the development and development of the campaigns: Good End, 120 Hours, Hot Sale and Cyberweek among others. • Coordination together with the systems area for the development and implementation of the new platform for the bank's promotions portal. • Responsible for the administration and content of the Citibanamex promotions portal. • Manager of the Expedia-Banamex commercial alliance project developing a portal to benefit the cardholder and generate commercial strategies in order to project an increase in the billing of promotions, as well as the organization of the launch event of the Co-branded Viajes Citibanamex portal Expedia. • Control and permission to use the trademark trademark. • Administration of EMM, Social Networks, Promotions Portal.

• Advice and support to the network in marketing activities. • Request for arts, adaptations, POS material and delivery thereof. Control and Administration of the marketing budget. • Administration and Reimbursement of Charge Notes for authorized