As Email Marketing Manager I am responsible for leading strategy, planning and implementation of commercial, relationship and legally required email communications at a corporate, divisional, business unit and local bank level and across multi-systems. I understand and comply with federal laws and regulations that directly or indirectly affect email communications as well as adherence to corporate privacy policies, IT security and risk protocols, marketing and regulatory compliance.I must effectively communicate with the Arvest customer base and prospects to maximize effectiveness of online sales channels and assist internal partners to prepare and execute email campaigns that help meet their sales goals. I am a consultant to my internal customers and translate business strategy into campaign-level tactics to meet optimal response and ROI through email or omni-channel communications projects.I lead additional digital efforts driven through email; development and set up of surveys, digital forms and hosted digital documents and participate in the corporate data governance efforts.Directly supervise a team of email specialists.

Management of Corporate Email Marketing Program -Development and oversight of email program involving collaboration with other areas of the bank including IT, Risk/Security, and Compliance to ensure federal regulation adherence.-Develop, process and documentation to manage and implement bank and bank subsidiary email campaign requests; determine strategy and best practices to develop initiatives towards building new business, grow and strengthen existing relationships with customers and prospects. - Approve and manage operational aspects of email campaigns; from idea inception, segmentation/target group data gathering, creative content deployment and archival, provide customer response direction to our front line and service department, and project measurement.Management of Digital Marketing Displays- Liaison between third party digital service provider and internal contact and client; manage contract execution, installation schedule, art creation requests and show administration. - Provide ongoing training and support to additional show administrators.Work closely with immediate team members to leverage online marketing, social media platforms, search engine marketing as well as other emerging forms of paid digital/online media.- Research and implementation of marketing strategies for digital marketing mediums to include digital monitors and ATMs.Support bank wide Spanish language efforts by providing English to Spanish translation, review and final approval when working with third party translation service. -Active role in Hispanic Marketing strategic group goal development and implementation.

Translator- Support bank wide Spanish language efforts by providing English to Spanish translation; review and provide final approval of all translations.- Ensure all material content, in English and Spanish, are consistent with bank group goals, uphold professional grade quality, and are created with visual communication consistency and adhering to compliance policies. Support Creative Centralized Team- Assist in development of cost-effective promotional materials, advertising, sales and educational pieces, and other applicable items to individual banks as well as for corporate efforts.- Responsible for advertising and marketing production requirements clients including banks, divisions, departments and bank subsidiaries. - Verify and evaluate job requests flowing into graphic designers work load via forms and creative briefs to estimate staff resources, timelines, deliverables and expedite requests.- Maintain marketing and advertising quality and quantity results by establishing, evaluating, redesigning and enforcing processes and standards.