Eunice Amo Email & Phone Number

Kitchener/Waterloo Region & Guelph

Led a cross-functional team of 7 to successfully launch a new range of Mentos gum to achieve distribution of 5000 stores against a target of 3500 stores in 3 months· Achieved an ROI of 34% against a target of 21% through implementation of Van Sales Representatives incentive scheme and in-store visibility and merchandising drive in the modern trade channel for Cadbury Dairy milk, Even Butter and The Laughing Cow Cheese· Conducted in-depth analysis of brands’ performance by channel and devised plans to exploit the opportunities· Led the internal development of brand marketing plans with external suppliers and internal sales team to build sales, volume growth, promotions, and market share· Managed daily operations of the brands such as PNL, market KPI tracking, demand planning, and forecasting, business case, competitive pricing, promotions, and project implementation

Greater New York City Area

·Prospected, interviewed and identified pain-points of over 150 small businesses through cold-calls, emails and direct walk-ins, and recommended business solutions. Small businesses included restaurants, retail, and professional services·Analyzed and developed Go-to-Market strategies for small businesses and identified potential vendors for partnerships·Devised social media solutions and sales strategies for small businesses and developed business plan for Bikelane

Tema, Ghana

· Achieved a market share growth from 39% to 42% through the development and execution of brand marketing plans including consumer promotions, innovations, events, advertising, and communication strategies· Managed 4 external agencies and a marketing budget of $2.5m to deliver revenue of $25.7m against a target of $24.2m· Led a cross-functional team of 7 to devise and execute competitive strategy including innovation, and pricing plans resulting in a decline of 4% in competitor’s market share and an increase of 3% in Key soap’s share within 6 months· Achieved healthy brand margins through rigorous analysis and monitoring of brands’ performance using Nielsen data, internal brand reports and market intelligence to make proactive, time sensitive decisions · Managed day-to-day operations of the brands including running PNL, market KPI tracking and project implementation· Championed brand sponsorship activities including contract agreements, branding, budgeting, venue recce, Public Relations, sponsor’s video production, invitations, and event day coordination.

Tema

Categories included: Personal Care, Skin Cleansing, and Foods · Awarded Best Trade Category Manager-Foods: Achieved volume growth of 54.4% against a target of 20.1% and sales growth of 77.9% against a target of 22.1%· Achieved an ROI of 32% against pre-ROI target of 24% through planning and implementation of Lifebuoy wholesaler and retailer promotion which improved distribution of the brand from 41% to 57%· Led a team of 8 to successfully launch new range of Vaseline Intensive Care Lotions and Creams nationwide to 1,980 cosmetic retailers against a target of 1,500 nationwide· Attained sales volume forecast accuracy of +1% against a target of +/-3% through rigorous analysis of category data

Tema, Ghana

· Managed timely delivery of promotional logistics in all 10 regions, 2 months prior to commencement of brand activities resulting in flawless execution of activities· Created strategic relationships with suppliers and vendors to optimise effective procurement of promotional logistics resulting in standard quality deliveries at reasonable prices· Managed company trade activity budget for all brands ensuring effective spend and distribution across categories

Tema, Ghana

· Executed 55 market activations resulting in an underlying volume growth of 25% in sales against a target of 12% · Organized and coordinated brand events including new product launches, brand sponsored events, trade promotions, retailer, and wholesaler huddles within assigned territory· Supervised a team of 12 Merchandisers to improve visibility and merchandising of Unilever brands in retail outlets

Tema, Ghana

· Conceptualized, coordinated, and implemented Close Up (toothpaste) Salsa Fiesta event resulting in brand being awarded Charted Institute of Marketing Ghana (CIMG) Brand Activation of the year 2009.· Liaised with event agency to develop content for social media and ATL advertisement for traditional media

Tema, Ghana

· Assisted the brand team with re-launch logistics for Geisha Family Naturals · Researched and analysed data from key markets and consumer homes throughout Ghana, gathered insights on consumer and retailer behaviours and submitted monthly report with recommendations to the marketing team.· Managed monthly reconciliation of event and advertising agency fees versus budget· Liaised with marketing agencies in developing advertising communications for the Personal Care brands.· Assisted with development and implementation of brand campaigns and pricing strategies.

Master'S Degree, Master Of Advanced Management (Mam)

Activities and Societies: Technology club, Marketing club, Retail club, Social Impact club, African Business Society, Christian Fellowship

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Biological Sciences

Activities and Societies: University choir, Biological Sciences Students Association (BIOSSA) Treasurer of Biological Sciences Students.

Graduate Certificate, Social Media Marketing