Eunice Wong work email
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Eunice Wong personal email
Eunice Wong has extensive marketing & management experience as the C-suite in international brands, MNC media groups, and global branding/ creative/ communications agencies in Greater China & Asia. Her exposure covers B2C & B2B on financial products, consumer tech, retail & FMCG, travel & hospitality, lifestyle & luxury sectors with a stellar track record of business growth. Her marketing experience stretches from product development, market development, marketing communications, corporate communications, data application, strategic business planning. Her achievement in both mainstream and digital marketing received over 200 awards. She is also an active judge in international marketing awards and a popular speaker in universities.Eunice is well-known for her speed in accomplishing. She also earned high trust from supervisors, subordinates, and clients, which various had employed or worked with her twice or more. She is now basing in China/ HK to assist international brands to market into China and China brands to go global while also taking her doctoral degree in examining China brands' management leadership in the global markets.Featured story on Eunice Wong by Campaign Asia: https://www.campaignasia.com/article/women-to-watch-greater-china-2021-eunice-wong-ketchum-greater-china/466427Key Recognition & Awards Won:• Woman of the Year, Advertising PR & Marketing, Stevie Women in Business Awards• Women to Watch, Campaign Asia• Chair Judge, Stevie Awards APAC, Marketing, PR & Corp Comm • Greater China Strategic Planner of the Year, Campaign Asia• Asia Marketer of the Year, Campaign Asia• Asia Suit of the Year, Campaign Asia• Asia Best Marketer (Crystal Mouse Award), Yum! Restaurant Group• Asia Leadership in New Product Development, Yum! Restaurant Group• Hong Kong Distinguish Marketer, Hong Kong Management Association• VIVA worldwide honoree, plus Gold in ICSC APAC and ICSC China• Cannes Lions in branded content, outdoor, print, poster• Effie Grand Prix• Best of Best in Stevie International, Gold in Stevie APAC• Gold in HKMA/TVB Awards for Marketing Excellence• Grand Prix Kam Fan Awards
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Chief Brand ConsultantWowwowtankShanghai, China
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Doctorate CandidateSbs Swiss Business School Aug 2020 - Present -
Chief Brand ConsultantWowwowtank Jan 2022 - PresentResponsibilities：Strategic planning, brand building, integrated marketing, marketing communications.About us:wowwowtank is an independent creative agency since 2003. We take different approaches to each project, creating image campaigns that have cut through in the cluttered media landscape. Our approach is fresh and straightforward, with simplicity in communication.
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Chief Growth Officer, Greater China / Brand CosultantKetchum Feb 2018 - Sep 2021Hong Kong . Shanghai . Beijing . Guangzhou . TaipeiScope: Integrated marketing including brand communications, digital & social marketing, corporate communications, PR, media relationship, event management.Recent awards earned:ICSC APAC, Stevie Awards APAC, Event Marketing Awards AsiaResponsibilities: Marketing the company, business growth & development, brand strategy planning/ integrated communication planning/ digital marketing planning for clients. Reporting to President APAC/ Middle East/ Latin America.Remarks:… Show more Scope: Integrated marketing including brand communications, digital & social marketing, corporate communications, PR, media relationship, event management.Recent awards earned:ICSC APAC, Stevie Awards APAC, Event Marketing Awards AsiaResponsibilities: Marketing the company, business growth & development, brand strategy planning/ integrated communication planning/ digital marketing planning for clients. Reporting to President APAC/ Middle East/ Latin America.Remarks: My doctoral degree started in June 2020 which I had full-day classes and assignments every month for the first 15 months. Therefore, I changed to project-based and continued serving three of Ketchum's clients while reserving more time for the academic challenge. My second master's degree in Business Research was completed within the period, and have proceeded to my doctorate dissertation with the topic “The Covert Leadership of Chinese Global Brands". I also contribute my talent as an active judge in over a dozen global/ international business and marketing awards and as a guest lecturer on marketing in four universities. Show less -
Chief Strategist & Head Of China Business DivisionsMccann Worldgroup (Mccann & Spencer) 2014 - 2017Hong Kong & ShanghaiKey achievement: 80% business pitches success rate, over 3 dozens of marketing awards, and business development with a focus on cross-border (China) business Responsibilities: Business strategy planning, brand strategy planning, integrated communication planning, digital marketing planning, media planning, and product development planning for clients. Reporting to CEO & Creative Chairman. -
Chief Marketing Officer/ Chief Commercial OfficerTouchmedia 2011 - 2014Shanghai City, China Hong KongKey achievement: 1) Improved the nationwide taxi usage in CMMS for Touchmedia in China from 0.2% to 38% within a year; 2) Developed the domestic franchise model.Responsibilities: Led various operational functions nationwide, including marketing, content, market research, market development, and corporate communications, reporting to group’s CEOs -
Chief Marketing OfficerSouth China Media Group 2010 - 2011Hong KongKey achievement: Developed new digital distribution channels & operation process in 6 months for Esquire, Marie Claire, Jessica, Capital and other magazines for South China Media Group.Responsibilities: Led publishers of lifestyle magazines as management head, and led marketing functions for over 30 publishing titles and digital content as discipline head, reporting to group’s CEO -
Managing DirectorHachette Filipacchi Taiwan 2008 - 2009TaiwanKey achievement: Revamped the business model of ELLE Taiwan digital, and doubled both sales & traffic within 6 months, and the growth continued for years.Responsibilities: Full operations and P&L responsibilities for both publishing & digital business (100+ staff), reporting to CEO Asia
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Managing DirectorMccann Worldgroup 2006 - 2007Shanghai City, ChinaKey Achievement: Grew the largest client Loreal by 20% vs. budget in 1 yearResponsibilities: Full operations and P&L responsibilities for the business (150+ staff), also led account service, planning and consumer insight, reporting to CEO of Greater China
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Director, Marketing, Jardine Restaurant Group HkPizza Hut May 2004 - Dec 2006Hong Kong , Macau, VietnameKey achievement: Revamped Pizza Hut’s business model, turned negative sales growth to a global business award winner, and raised from 273rd to 123rd among Asia’s top brands within 2 years. The business model was then being adapted and launched by franchisor Yum globally.Responsibilities: (1) Business development & acquisition in HK/ Macau/ Vietnam; (2) Consumer and channel marketing, corporate communications, product development, data management, call centre, loyalty club… Show more Key achievement: Revamped Pizza Hut’s business model, turned negative sales growth to a global business award winner, and raised from 273rd to 123rd among Asia’s top brands within 2 years. The business model was then being adapted and launched by franchisor Yum globally.Responsibilities: (1) Business development & acquisition in HK/ Macau/ Vietnam; (2) Consumer and channel marketing, corporate communications, product development, data management, call centre, loyalty club membership, and merchant relationship in HK & Macau. Reporting to CEO, HK Show less -
Vp (Taiwan), General Manager (Hk), Mcdonald'SDdb Worldwide 2001 - 2004Taipei City, Taiwan , Hong Kong, South ChinaKey achievement: Planned & launched McDonald’s new global marketing & advertising campaign in Taiwan nationwide in 9 months, and earned the 1st global marketing award for McD’s Taiwan.Responsibilities: P&L and operation responsibilities for the global system account McDonald’s in HK, Taiwan, S. China, reporting to DDB CEO Asia.
Eunice Wong Skills
Eunice Wong Education Details
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Business Administration, Management And Operations
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Strategic Marketing -
Diocesan Girls' School
Frequently Asked Questions about Eunice Wong
What company does Eunice Wong work for?
Eunice Wong works for Wowwowtank
What is Eunice Wong's role at the current company?
Eunice Wong's current role is Chief Brand Consultant.
What is Eunice Wong's email address?
Eunice Wong's email address is ma****@****ver.com
What schools did Eunice Wong attend?
Eunice Wong attended Sbs Swiss Business School, University College Dublin, Diocesan Girls' School.
What skills is Eunice Wong known for?
Eunice Wong has skills like Integrated Marketing, Strategy, Digital Marketing, Marketing Communications, Marketing Strategy, Advertising, Online Marketing, Brand Management, Business Development, Marketing, Strategic Planning, Management.
Who are Eunice Wong's colleagues?
Eunice Wong's colleagues are Juan Sebastian Gonzalez Vivas, Caleb Hui, Cheuk Hang Chung, Danielle Law, Jeff Lau, Athena Cheng, Cherine Lee.
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