Eunice Archila Email & Phone Number

• Manage and create content for BNSF Railway's social channels.• Write and publish articles for Rail Talks (corporate blog).• Send a daily internal newsletter that incorporates relevant media hits and news.• Analyse social analytics and share them with leadership.

• Managed the editorial calendar and brainstormed content ideas for ethernet, newsletters, and slack communication channels.• Created visual content using Photoshop, InDesign, Premiere Pro, and Lightroom.• Developed a strategic internal communications plan for an internal application as we expanded from one line of business to an enterprise-level user base.• Aligned strategy with department and enterprise goals.• Conducted necessary interviews for story concepts.• Wrote, edited, proofread and published content.

Denton, Texas, United States

• Coordinated daily social media content and scheduled posts using Social Studio.• Searched for UGC and created content for social media platforms, including video, static images and graphics.• Wrote copy that's consistent with UNT's tone and style.• Kept up with changing social media trends through reading and research.• Monitored social media outlet analytics to determine the best strategies.• Provided weekly generated reports on UNT's social media presence.• Monitored and researched channel analytics to refine messages and strategies, and to prove performance indicators.• Conducted daily community management via social media platforms, engaging with the community.• Created social media communication plans regarding university events, campaigns, and initiatives.• Found interesting and engaging stories to tell by building relationships with the UNT community.• Conducted necessary interviews for story concepts.• Edited and proofread content.• Uploaded UNT podcast episodes and promoted on social.• Attended events to provide live coverage for social platforms.

• Managed the development of content for defined persona segments by collaborating with agency and creative partners• Created & curated content according to brand and marketing strategy/plans• Owned website, app, email, text & organic social creative and copywriting • Managed the editorial calendar for our various channels (website, app, email, paid and organic social, and digital ads) • Developed national campaigns for new product launches• Lead the development of monthly creative concepts for social and email marketing

• Oversaw and maintained the company website, email club, loyalty program, app, and social media sites• Developed a social media and email marketing strategy • Managed PR, paid and social agencies, and in-house graphic designers• Responsible for developing and executing local restaurant marketing initiatives for franchisees including training. • Worked with PR agency on upcoming promotions and openings to develop influencer marketing initiatives• Wrote and managed all communication to guests through email and app channels• Responsible for the monthly and quarterly reporting of all digital marketing initiatives.• Assisted brand manager in developing and presenting digital and social support for new restaurant opening plans.• Assisted franchisees on social and digital marketing, including recommendations on social buys and instructions on use. Ensured proper communication of all marketing projects and initiatives to all internal and external parties including PR agency, digital agency, and any other outside resources necessary.• Developed omnichannel giveaways/surprises and delights.

Dallas, Texas, United States

• Conduct daily community management via Khoros and natively via social media platforms.• Support strategic marketing initiatives for Chili’s Grill and Bar by working to drive the brand forward and grow brand conversation on social channels.• Manage the relationship between Chili’s and the third party listening and social monitoring agency ICUC.• Jumping into social channel conversations on behalf of the Chili’s brand to cultivate relationships with influencers and fans, ensuring the Chili’s personality and tone stays consist.• Respond and escalate negative comments to appropriate teams in order to take swift action to improve the relationship with customers.• Stay on top of trends and recommend where the Chili’s brand can jump on to elevate the brand.• Engage with influencers and strengthen those relationships.• Surprise and Delight Chili’s customers, when appropriate.• Lead competitive analysis related to brands on social.• Partner with Social Content Manager to conceptualize and produce dynamic visual content.

Dallas, Texas, United States

• Designed and developed social media assets for social media channels (organic and paid).• Created new and original artwork to support brand strategies, animations, short videos, and static content.• Creative development of all social media assets from copywriting and design through digital production.• Product photographer and art director.• Searched for user-generated content and determine the best time to post.• Strategically aligned creative executions to creative briefs.• Created seasonal mood boards to present to the client for approval before setting up photoshoots.• Assisted in the research, coordination, and execution of business pitches and development when appropriate.

Addison, Texas, United States

• Monitored various clients' social media channels using Spredfast and Sprout Social.• Engaged with the community to promote UGC, hashtag use and cultivate relationships with various communities.• Pulled weekly reports on community growth and content/campaign performance.• Strategized campaign ideas and monthly content.• Identified top contributors and influencers for clients to contract for specific product launches, campaigns, and events.• Provided insights and recommendations to clients on how to build communities in order to maintain a strong program for customer self-help that resulted in higher customer satisfaction and increased case deflection.• Created an editorial calendar for social channels.• Worked alongside the art director to guide how each graphic should look for clients.• Built out canned responses for frequently asked questions.

Dallas, Texas, United States

• Responsible for social media plan (all platforms) for chef Pati Jinich.• Used Avocados from Mexico campaign agreement to leverage increased engagement across platforms.• Wrote copy for blog posts, employee bios, Google ads, and social media channels.• Proofread and fact-check other writers’ copy.

• Promotions liaison for 90.0 KCBI (procuring booths for Dallas area back-to-school fairs for the station).• Managed all promotional items and event participation for various events.• Proofread press releases.• Worked with the PR manager on developing contests.