Eunice Archila Email & Phone Number

• Manage and create content for BNSF Railway's social channels.
• Write and publish articles for Rail Talks (corporate blog).
• Send a daily internal newsletter that incorporates relevant media hits and news.
• Analyse social analytics and share them with leadership.

• Managed the editorial calendar and brainstormed content ideas for ethernet, newsletters, and slack communication channels.
• Created visual content using Photoshop, InDesign, Premiere Pro, and Lightroom.
• Developed a strategic internal communications plan for an internal application as we expanded from one line of business to an enterprise-level user base.
• Aligned strategy with department and enterprise goals.
• Conducted necessary interviews for story concepts.
• Wrote, edited, proofread and published content.

Denton, Texas, United States

• Coordinated daily social media content and scheduled posts using Social Studio.
• Searched for UGC and created content for social media platforms, including video, static images and graphics.
• Wrote copy that's consistent with UNT's tone and style.
• Kept up with changing social media trends through reading and research.
• Monitored social media outlet analytics to determine the best strategies.
• Provided weekly generated reports on UNT's social media presence.

• Managed the development of content for defined persona segments by collaborating with agency and creative partners
• Created & curated content according to brand and marketing strategy/plans
• Owned website, app, email, text & organic social creative and copywriting
• Managed the editorial calendar for our various channels (website, app, email, paid and organic social, and digital ads)
• Developed national campaigns for new product launches
• Lead the development of monthly creative concepts for social and email marketing

• Oversaw and maintained the company website, email club, loyalty program, app, and social media sites
• Developed a social media and email marketing strategy
• Managed PR, paid and social agencies, and in-house graphic designers
• Responsible for developing and executing local restaurant marketing initiatives for franchisees including training.
• Worked with PR agency on upcoming promotions and openings to develop influencer marketing initiatives
• Wrote and managed all communication to guests through email and app channels

Dallas, Texas, United States

• Conduct daily community management via Khoros and natively via social media platforms.
• Support strategic marketing initiatives for Chili’s Grill and Bar by working to drive the brand forward and grow brand conversation on social channels.
• Manage the relationship between Chili’s and the third party listening and social monitoring agency ICUC.
• Jumping into social channel conversations on behalf of the Chili’s brand to cultivate relationships with influencers and fans, ensuring the Chili’s personality and tone stays consist.
• Respond and escalate negative comments to appropriate teams in order to take swift action to improve the relationship with customers.
• Stay on top of trends and recommend where the Chili’s brand can jump on to elevate the brand.

Dallas, Texas, United States

• Designed and developed social media assets for social media channels (organic and paid).
• Created new and original artwork to support brand strategies, animations, short videos, and static content.
• Creative development of all social media assets from copywriting and design through digital production.
• Product photographer and art director.
• Searched for user-generated content and determine the best time to post.
• Strategically aligned creative executions to creative briefs.

Addison, Texas, United States

• Monitored various clients' social media channels using Spredfast and Sprout Social.
• Engaged with the community to promote UGC, hashtag use and cultivate relationships with various communities.
• Pulled weekly reports on community growth and content/campaign performance.
• Strategized campaign ideas and monthly content.
• Identified top contributors and influencers for clients to contract for specific product launches, campaigns, and events.
• Provided insights and recommendations to clients on how to build communities in order to maintain a strong program for customer self-help that resulted in higher customer satisfaction and increased case deflection.

Dallas, Texas, United States

• Responsible for social media plan (all platforms) for chef Pati Jinich.
• Used Avocados from Mexico campaign agreement to leverage increased engagement across platforms.
• Wrote copy for blog posts, employee bios, Google ads, and social media channels.
• Proofread and fact-check other writers’ copy.

• Promotions liaison for 90.0 KCBI (procuring booths for Dallas area back-to-school fairs for the station).
• Managed all promotional items and event participation for various events.
• Proofread press releases.
• Worked with the PR manager on developing contests.