Eunice De Leon Email & Phone Number

Singapore

• Builds a strong relationship with client based on trust, efficiency and passion for the brand.• Brings together multiple teams (creatives, media, sports, events, digital) from multiple time zones (Asia to Europe) to drive execution excellence of integrated communications solutions.• Identifies regional strategies to help client achieve its business goals and open growth opportunities for agency teams.• Guides and continuously supports junior team members, making sure they are well-trained and are growing in their roles.• Spearheads Toyota's "Start Your Impossible" campaign, the company’s inaugural global initiative hinged on the idea that everyone can conquer their own seemingly impossible challenges. This is a collaboration with 11 Team Toyota Athletes in APAC region, to showcase their inspiring stories after achieving the "impossible" at the Paris Olympics & Paralympics.• Oversees budget and ensures spending doesn’t go beyond agreed. Collaborates with finance team in setting financial milestones.

Singapore

• Shattered Australian’s skepticism towards ads by kickstarting a real life exposé of how a dishwashing product works, a demo unlike any of the CG-driven ads in the category. By breaking a visual norm, Fairy won the prestigious Procter & Gamble Beacon Award for being the fastest-growing P&G brand in Australia.• Single-handedly led the end-to-end production of Downy’s biggest re-launch. A 25% increase in sales was seen after the holistic effort (TV, KV, OOH, KOL posts, social posts, e-commerce) went live.

• Orchestrated an LGBTQ advocacy for Pantene’s “Stronger Now” campaign by telling the touching story of a transgender rising above discrimination. The online video, launched during Transgender Week, won accolades across international media, and reinforced Pantene as a brand that stands for strength, not just in hair but in life.• Successfully ran influencer-led Gillette “10vs1” Battles by strategically tapping into digital rising stars rather than big-named celebrities. It garnered thousands of digital impressions and overreached expected attendees by 20%, all for a small budget activation.

Philippines

• Mentored first-time advertising executives through brand guidance, management training, and regular talk backs to hone them to be confident, proactive, and resilient in handling projects on their own.• Identified a trending local insight and brought together a cross-functional team to develop tech-driven innovation that engaged thirsty beach-goers. This Nestea Beach "You’re The Only One Missing” campaign won Bronze in the Boomerang Awards for effective digital innovation.• Latched on the cultural insight that music is deeply ingrained within Filipinos and used it as a creative angle to successfully launch a new juice brand, Nesfruta. In less than 2 years, market share grew to 20% and the brand raked the 2015 Gold Ilaw Award, 2017 PANAta Award, and 2017 Kantar Trailblazer Award.

Philippines

Philippines

Spearheaded the launch of Philip Morris’ "Pleasure Extended", an integrated campaign which strengthened the brand’s equity as the leading premium cigarette. Despite the multiple locations and logistic challenges, it was a success with sales at 10% beyond expected turn-out.

Philippines