Eunice K. Email & Phone Number

Austin, Tx, Us

Collaborated closely with product management and engineering teams, driving the vision and strategy for the Web3 product, leading to a 400% increase in new features within 6 months.⬩ Exercised autonomy in design decisions, reducing time-to-market by 40% and launching v2 within 6 months of beta, enhancing user satisfaction.⬩ Focused on customer-centric design, delivering 14 new features in Q3 that enhanced user engagement and led to the product's acquisition by a leading blockchain security firm.⬩ Innovated a scalable design system, ensuring brand consistency and streamlining design processes, which reduced handoff time by 30%.

• Transformed visual branding for nft42, resulting in a revamped website and new product introductions, significantly boosting brand visibility in Web3.• Negotiated pricing and fees, reducing payroll administration costs by 30% while enhancing service quality.• Led cross-functional teams in developing user-centered designs that met both business objectives and user needs.• Established and maintained a comprehensive design system, ensuring consistency and scalability across the app.

⬩ Drove the ideation and evaluation process for NFT.Land, ensuring that design assumptions were refined through user feedback, resulting in a seamless minting process for event tickets.⬩ Developed and communicated design concepts through wireframes and high-fidelity prototypes, aligning team efforts with project goals.⬩ Oversaw and implemented a brand identity system that included logo, website, and social media assets that increased brand recognition by 25%.

⬩ Optimized e-commerce websites for clothing brands, increasing checkout rates by 46% and decreasing abandoned carts by 28%.⬩ Enhanced social media presence and content strategy, growing follower count by 70% and boosting engagement by 45%.

⬩ Drove marketing and creative strategies, increasing private label sales by 65% through targeted campaigns.⬩ Implemented a strategy to utilize social media and e-commerce for leftover inventory, increasing new customer retention by 70% and reducing leftover inventory by 15%.⬩ Produced and directed creative photoshoots for marketing materials, significantly enhancing brand visibility and sales.

Malibu, Ca, Us

B.A. In Advertising, Advertising; Mutlimedia Design

User Experience Design