Eunice Yin Ern

Eunice Yin Ern Email and Phone Number

Obsessed with lemongrass sauce & on a mission to get it on every table with OTSATE! (Open to collabs, partnerships etc.) @ OTSATE
Eunice Yin Ern's Location
Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Eunice Yin Ern's Contact Details

Eunice Yin Ern work email

Eunice Yin Ern personal email

n/a
About Eunice Yin Ern

I've spent the past decade working in HR and social media marketing. Specializing in branding, marketing strategy, and design, I managed social media accounts for brands including Legoland, Innisfree, Sony Pictures, Grab, OCBC Singapore & Malaysia, Cotra / Marigold, Sun Life and Castrol (Regional) during my time as Employee No. 1 of VML Malaysia (Digital Agency of the Year 2017). I was later poached by ADA to incubate and grow the social media team. We pitched for and won retainer clients including Timberland (Malaysia & Singapore) and Allianz Malaysia. In 2020, I managed the social media accounts for 13 APAC countries including JP and KR for Motul (for 6+ months).While working as the Employer Branding and Engagement Lead at Setel, I spearheaded the #LifeAtSetel campaign, boosting employee engagement and brand perception. In 2023, I became an advisor for MalaysianPAYGAP - a viral social media platform that aims to bring wage transparency to all Malaysians. This included overseeing event planning and driving community engagement for all MPG's on-ground events, including the MPG KL Meet Up, Goal Gather & Work Slayer Summit.2023 was the year that I launched OTSATE - a homegrown artisan brand specialising in lemongrass chilli oil and in June 2024, I’ll be going all-in as a full-time entrepreneur!Who knows where this path will lead me?If you want to learn more about the life of an entrepreneur and what it takes to build an artisanal brand from the ground up, feel free to give me a follow! Just click on the 🔔 icon to get alerts for future posts.p.s. OTSATE is open to collaborations and partnerships. DM me to learn more!

Eunice Yin Ern's Current Company Details
OTSATE

Otsate

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Obsessed with lemongrass sauce & on a mission to get it on every table with OTSATE! (Open to collabs, partnerships etc.)
Eunice Yin Ern Work Experience Details
  • Otsate
    Managing Director
    Otsate Nov 2023 - Present
    Spread, Mix & Marinate - enjoy your meals with OTSATE: one sauce that does it all.Whether you're a novice chef or an experienced homecook, OTSATE sauce is an absolute delight!OTSATE sauce is available at BilaBilaMart, imby greens @ TRX, Mondo Smart Store, Energize @ Kota Kemuning and on Shopee Malaysia too ✌🏼 we also provide our customers with hella good OTSATE wings made with OTSATE lemongrass sauce 💖 and fragrantly delicious OTSATE meatballs - perfect finger food for parties.Wings 50pcs RM199 & 100pcs RM388Meatballs 50pcs RM99 & 100pcs RM188www.otsate.comInstagram: @ot.sa.teCurrently hiring for:1️⃣ Kitchen Assistant2️⃣ Sales Associate
  • Tangcup
    Founder
    Tangcup Aug 2023 - Present
    Tangcup Sdn Bhd: innovative food companytangcup the brand: We envision a world where everyone can enjoy the healing power of a warm cup of soup for the betterment of humanity’s well-being 🌱
  • Setel
    Employer Branding & Engagement Lead
    Setel Apr 2023 - Jun 2024
    Building @lifeatsetel on TikTok, Twitter & Instagram from the ground up.Project management & talent coordination for video content creation. Videography & video editing. Curate internal engagement activities for Setelnators from end-to-end (logistics, event management & emcee-ing)
  • Setel
    Social Media Lead
    Setel May 2021 - Mar 2023
    Named the spaces & meeting rooms in the Bangsar South Setel office @ The Vertical.Emceed for Setel Year End Party 2022.Download Setel with my referral code www.setel.com/ref/f7kkpGrow channels and lead the social brand comms across platforms 👇Instagram @setel 3x follower growth organically to 12K followers within a yearTwitter @setel built the Twitter base from 600 to 4K followers within a yearFacebook @setel 2x follower growth organically to 20K followers within a yearTikTok @setel built the TikTok base from 0 to 600 within 3 monthsLinkedIn @company/setel [Employer Branding] 7x follower growth to 14K followersAll growth numbers are achieved organically with close to nil paid media spends, pure content creation play.
  • Malaysianpaygap
    Advisor
    Malaysianpaygap Feb 2023 - Jan 2024
    Co-Founder: Managing operations, revenue generation, pipeline building, manpower planning for MPG KL Meet Up, Goal Gather Social Club, Work Slayer Summit & overall hype girl ✨
  • Tech In Asia
    Mystartup Bootcamp
    Tech In Asia Oct 2023 - Dec 2023
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    A 9-week program for formidable folks in Malaysia looking to launch a tech startup but not sure how.The MYStartup Bootcamp takes first-time founders through the basics of starting a startup, with hands-on learning, office hours, and networking.
  • National Youth Council Singapore
    Asean Youth Fellow 2023
    National Youth Council Singapore Oct 2023 - Nov 2023
    Singapore & Hanoi
    One of the 4 delegates from Malaysia and among the 40 chosen from over 1,000 applicants across ASEAN. Met senior government officials, ambassadors and visionary leaders ie. Singapore's Prime Minister Lawrence Wong.Forged relationships with 39 extraordinary individuals from the 10 ASEAN member countries – Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
  • Mereka
    Women In Entrepreneurship (Wie) Programme
    Mereka Sep 2023 - Oct 2023
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    WIE programme is dedicated to empowering women-led organisations in Malaysia.They are committed to providing the resources and support necessary for female entrepreneurs to succeed in the competitive industry. This programme includes webinars, bootcamp, and a personalised mentorship to help women-led teams build their business acumen and thrive.
  • Emerging Leaders Asia
    Chief People Officer
    Emerging Leaders Asia Jul 2021 - Jul 2023
    In line with ELA’s Mission to build a CEO ready talent pipeline all over Asia, I am in charge of overseeing 6 Project Directors who lead projects designed to engage with our alumni and equip them with future-proof skills.The 6 projects are:Action Learning Programme 2021MasterclassSports & FitnessELA x Lean InMentor4MentorFuture CEO Summit
  • Gurulab
    Branding & Social Consultant
    Gurulab Apr 2022 - Dec 2022
    Setting up the Marketing Operating Manual / Playbook which includes brand colours (primary, secondary, complementary), social templates, social strategy, campaign ideas & growth hacking marketing activities.
  • Motul
    Regional Social Media Consultant
    Motul Dec 2020 - Nov 2021
    Content dissemination & localisation across 13 markets in APAC, including KR JP & South Pacific AU NZ
  • Axiata Young Talent Programme
    Young Ceo Development Program Cohort4
    Axiata Young Talent Programme Jun 2019 - Jun 2021
    Kuala Lumpur, Malaysia
    The only female CEO amongst 4 competing groups & my team emerged as the Champion 1st place in our Regional Business Challenge - as the CEO, leading a team of 18 in the digitalisation of end-to-end billing process management via Robotic Process Automation and 2-year roadmap to achieve full Data Governance alongside a scalable CSR proposal (Kafe Nyok) for the community living near edotco's infra (towers).National Sustainability Challenge - implementation of Circular Economy in Petaling Jaya with Majlis Perbandaran Petaling JayaProposals for future-proofing Pos Malaysia & Tourism Malaysia.Strategic Marketing for Nutriboost, Coca-Cola MalaysiaSustainability Strategy for Coca-Cola MalaysiaDigital Business Challenge: Treat Malaysia (MVP for bringing healthcare to your doorstep)Starbucks In China - Growth StrategyFuture Furniture Design for IKEA Malaysia
  • Digitas Apac
    Social Strategy Lead
    Digitas Apac Apr 2020 - Apr 2021
    Federal Territory Of Kuala Lumpur, Malaysia
    seconded to Coca-Cola as the SIMA (Singapore & Malaysia) IMC team's social media specialist
  • Emerging Leaders Asia
    Co-Head Of Action Learning Teams
    Emerging Leaders Asia Jul 2020 - Dec 2020
  • Futurelab.My
    Mentee
    Futurelab.My Jul 2020 - Sep 2020
    One of the first batch of mentees paired with a mentor in FutureLab Indonesia mentorship program #FLIMP2020
  • Ada
    Client Solutions & Partnership Integrated Manager
    Ada Sep 2019 - Mar 2020
    Asia Pacific
    Drive retention and growth among Boost app (Malaysia's homegrown award winning e-wallet) partners and mining opportunities for deeper engagement.ADA is awarded Digital Agency of the Year at APPIES 2020:Gold AdTech/MarTech, Silver Consumer & Business Services, Silver & 2 Bronze E-commerce (Do Good with Boost this Ramadan, Boostopia, Boost Bill Payment)Influence social communities to drive product adoption for Celcom's Consumer Brands.Collaborate with multiple cross-functional teams & evangelize solutions that fits into client's business. Serve as an external product consultant educating clients & partners on product solutions and driving product adoption.Crafts modules and runs workshops with regional clients to drive digital transformation.ADA is awarded Tech Agency of the Year at AOTY 2019.
  • Ada
    Social Media & Content Manager
    Ada Dec 2017 - Nov 2019
    Asia Pacific
    social media lead in Malaysia.MOB-EX 2019 Silver in Social Media Strategy & Gold in Appies 2019 for Malaysia Airlines' #MostHappening11.11 campaign in Nov 2018.Led the social media pitch win for Allianz Malaysia & revamped their social content strategy by implementing motion graphic animated videos to improve the performance of product ads by 3.5x.Transformed Timberland Singapore & Timberland Malaysia Instagram's user experience with the implementation of Instagram product tagging (setting up Facebook shop to enable catalogue accessibility) & introduced an Always-On UGC content strategy on Instagram Stories which led to a 54.53% increase in follower count within a year for Timberland Malaysia & 13.48% for Timberland Singapore (yep, Singapore is a tough crowd).Amplified Timberland's 45th Anniversary giveaway campaign on Facebook with an integrated social-to-offline-to-social experience generating close to 2,000 submissions within a month. Worked very closely with the client and managed the go-to market social media content strategy for Prego Buddies pasta launch & coordinated with multiple teams to broadcast the event launch onto Facebook Live (using OBS.Live).Project managed the client's internal team to live the update for the brand website before Chinese New Year featuring our Quaker Oatlicious recipes & managed the social media content creation process.Led the pitch for Allianz Malaysia social media retainer account & won.
  • Archipelago Brewery
    Social Media Marketing Consultant
    Archipelago Brewery Dec 2016 - Dec 2019
    Content creation & management of Archipelago Brewery's Facebook
  • Vml
    Senior Social Media Padawan
    Vml Oct 2015 - Dec 2017
    Kuala Lumpur, Malaysia
    Employee No. 1 of VML Malaysia (Digital Agency of the Year 2017)Copywriter for 2 first-ever in the market Digital Campaigns: ChatBot & Real-Time FB Timeline Game• Responsible for all social media deliverables to client – strategy, deadline-driven content planning & development, execution, community management, reporting and social listening• Proficient in all mainstream Social Media Channels and user dynamics on these Channels• Proficient in Social Analytical & Listening Tools (SocialBakers & Digimind) to thaw, extract and make sense of data to grow and safeguard the client's business during crisis management. • Content support, covering on-ground events & coordinating live updates on social platforms, generating live content (streaming, video editing, sound bite, interviews) for Castrol MotoGP 2015 & 2016 plus LIVE Instagram stories coverage for the media launch of GrabShare in Malaysia & Legoland Malaysia's VR Coaster.• Experimenting with social platforms and leverage on new opportunities for innovation within the social space, and implementing them on selected accounts • Develop and implement “Best In Class” Social strategies for current & future clients• Keeping the team & clients updated on new concepts and strategies from the digital world – from Singapore, SEA and globally • Providing support to the team during pitches and initiatives - drove a total of 492km for RFP submissions and received 2 speeding tickets, lost count on hours spent for pitches and initiatives.• Ensuring regular reviews are conducted with client and provide updates on performance of current social campaigns and plans for future social campaigns sprinkled with a touch of "going the extra mile", Kyeunice-style.Clientele:Sun Life MalaysiaOCBC Singapore & MalaysiaCastrol (Regional)Marigold Peel FreshMarigold HL MilkMarigold YogurtSony Pictures MalaysiaGrab Malaysiainnisfree MalaysiaLegoland Malaysia
  • Fcb Global
    Social Media Padawan
    Fcb Global Jun 2014 - Oct 2015
    Kuala Lumpur, Malaysia
    The fun stuff:Writing carefully thought copies to evoke behaviour change, encouraging brand love & ultimately drive product sales.Daily grind:Partnering with designers & ADs to nail the "concept"​ behind each visual & brave revisions together - social media posting visuals (lifestyle, promo) & cover photos (campaign).PLUS plenty of writing.Writing is a means to an end, whether I'm:Writing as a brand (posting copies, album/video title & description)Writing as an 'organic' customer (seedings)Writing as a person representing the brand (community management)Writing as a celebrity endorsing the brand (influencer's blogpointers)For the lack of a better English expression, my 包山包海 (cover mountain, cover sea) copies can be found on Facebook, Twitter, Instagram, Youtube, forums, comment threads & occasionally, your favourite celeb's social media postings.Perks:inch your way through on-ground event crowds to take great shots, make beautiful collages with our smartphone & live posting.Daily Community Management & Escalations.Clients: Xpax (prepaid brand of Celcom Axiata), Safi, Enchanteur, Dashing & Elite (WIPRO UNZA)
  • Aiesec In Malaysia
    Team Leader Of Talent Recruitment
    Aiesec In Malaysia Nov 2012 - Jul 2013
    Kuala Lumpur, Malaysia
    Project Management DepartmentRaising Awareness with Reaction (RAwR) projectLC University Taylor's LakesideSourcing out for, interviewing and dealing with international students interested to be on a Global Community Development internship in Malaysia.Assisting their application as a RAwR intern, guiding their visa applications and providing moral support.
  • Aiesec In Malaysia
    Team Leader Of Branding And Communications
    Aiesec In Malaysia Jun 2012 - Oct 2012
    Kuala Lumpur, Malaysia
    Project Management Department of Local Committee in University Taylor's Lakeside campus.
  • Aiesec In Bahrain
    Public Relations Manager
    Aiesec In Bahrain Dec 2012 - Jan 2013
    Bahrain
    Partnered with AIESEC LC Awal on the first local project in Bahrain by youths of Bahrain, SELF Conference which aims to increase self awareness among the youth in Bahrain.Logo, banner, poster, flyer, pamphlet, agenda list, name tag, booklet and t-shirt designer.Photographer of the SELF Conference event.Malaysian ambassador in global village presentation.

Eunice Yin Ern Skills

Social Media Social Lead Advertising Writing Online Content Creation Project Management Copywriting Teamwork Planning Account Management Content Creation Ideation Event Management Public Relations Research Photoshop English Blogging Creative Direction Time Management Microsoft Office Proofreading Digital Marketing Public Speaking Strategic Planning Management Customer Service Logo Design Indesign Marketing Online Advertising Marketing Communications Social Media Marketing Marketing Strategy Digital Media Photography Integrated Marketing Digital Strategy Facebook Strategy Online Marketing Creative Strategy Brand Development Adobe Photoshop

Eunice Yin Ern Education Details

Frequently Asked Questions about Eunice Yin Ern

What company does Eunice Yin Ern work for?

Eunice Yin Ern works for Otsate

What is Eunice Yin Ern's role at the current company?

Eunice Yin Ern's current role is Obsessed with lemongrass sauce & on a mission to get it on every table with OTSATE! (Open to collabs, partnerships etc.).

What is Eunice Yin Ern's email address?

Eunice Yin Ern's email address is eu****@****vml.com

What schools did Eunice Yin Ern attend?

Eunice Yin Ern attended University Of Hertfordshire, Inti International University & Colleges, University Of South Australia, Disted-Stamford College (Disted), St. George's Girls' School.

What are some of Eunice Yin Ern's interests?

Eunice Yin Ern has interest in Writing, Reading And Meeting New People, Throwing House Parties, Reading, Health, Children, Cooking, Backpacking, Education, Environment.

What skills is Eunice Yin Ern known for?

Eunice Yin Ern has skills like Social Media, Social Lead, Advertising, Writing, Online Content Creation, Project Management, Copywriting, Teamwork, Planning, Account Management, Content Creation, Ideation.

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