I've spent the past decade working in HR and social media marketing. Specializing in branding, marketing strategy, and design, I managed social media accounts for brands including Legoland, Innisfree, Sony Pictures, Grab, OCBC Singapore & Malaysia, Cotra / Marigold, Sun Life and Castrol (Regional) during my time as Employee No. 1 of VML Malaysia (Digital Agency of the Year 2017). I was later poached by ADA to incubate and grow the social media team. We pitched for and won retainer clients including Timberland (Malaysia & Singapore) and Allianz Malaysia. In 2020, I managed the social media accounts for 13 APAC countries including JP and KR for Motul (for 6+ months).While working as the Employer Branding and Engagement Lead at Setel, I spearheaded the #LifeAtSetel campaign, boosting employee engagement and brand perception. In 2023, I became an advisor for MalaysianPAYGAP - a viral social media platform that aims to bring wage transparency to all Malaysians. This included overseeing event planning and driving community engagement for all MPG's on-ground events, including the MPG KL Meet Up, Goal Gather & Work Slayer Summit.2023 was the year that I launched OTSATE - a homegrown artisan brand specialising in lemongrass chilli oil and in June 2024, I’ll be going all-in as a full-time entrepreneur!Who knows where this path will lead me?If you want to learn more about the life of an entrepreneur and what it takes to build an artisanal brand from the ground up, feel free to give me a follow! Just click on the 🔔 icon to get alerts for future posts.p.s. OTSATE is open to collaborations and partnerships. DM me to learn more!
Listed skills include Social Media, Social Lead, Advertising, Writing, and 40 others.
