Eunsil Kim Email and Phone Number

1. Communication Strategy, IMC Campaigns • Brand & 10+products (Electric Vehicle, Pickup truck, SUV, Sedan) launch & sustain campaigns• Comprehensive campaign covering ATL, Digital, BTL supports from full creative production and media execution• New marketing approaches like NFT, Live commerce, New media test• Digital retail marketing, sales lead generation to conversion2. Social Channel SME• Channel strategy, KPI, Cross functional content planning • Agile and responsive content with influencer, creator, and magazine tie-ups• Social i-Award Automotive Instagram (2020), Visual Innovation (2019)3. Marketing planning, Agency management• Marketing/CX planning, budget mgmt.• Agency bid, SOW, FTE mgmt. (Creative, media, IT, consulting agencies)4. CRM marketing refinement lead • Data based campaigns, customer segmentation, A/B test optimization • Analytic reporting, Data PI compliance governing5. Digital UI/UX improvement for website, online shop • Customer digital journey analysis, Always on website authoring• Online shop CX improvement project lead6. CX Standardization, Dealer Performance Evaluation• CDJ(Customer Decision Journey) analysis for CX standardization• CX guideline set-up, Deliverables production and distribution• Performance evaluation, Award program operation7. Internal/External Research • Brand KPIs (NPS, CSI, Dealer engagement survey) management• External service quality awards programs, buyout handling• Regular quantitative & qualitative research conduct & analysis, dealer consulting8. Field training planning• Organizational culture program, Teamwork program, Train the trainers (T3)• Global LMS(learning mgmt. system) deployment• Sales skill up curriculum & training, Agent principal leadership training• Web based/ Instructor based training for 300+ dealerships