eurekabos is a bespoke design agency that draws on moments of inspiration intertwined with pragmatic authenticity to develop designs that have a Eureka! element. Eureka! translates to “the joy of discovery.” That means we immerse ourselves in the brands' journey, present, and future while dreaming big to provide creative yet practical design solutions that are customer and consumer centric.

New World Communication (NWC) is a bespoke design, digital ideas agency that has a core team that offers a range of expertise. The executive team include Eureka Bos as the Creative Director of the design and communication team, Marscelle Pillay who heads up Online as well as Kate Ludwig, MD that offers strategic brand direction. NWC clients include FMCG organisations such as Tiger Brands, Nestle and Incolabs, financial sector expertise as well as McDonalds.Eureka as the Creative Director of NWC believes that true originality comes from the combination of knowledge and imagination. She’s all about leveraging true insight, dreaming big but providing practical feasible solutions that are customer and consumer centric. Eureka has a wide experience base that transverses design, client service and business strategy. Because of this, she has the distinctive ability to understand the complexity of brand strategy and how to translate consumer insights into creative inspiration. Eureka uses this as a foundation to build creative ideas that resonate with consumers, are strategically aligned and deliver tangible business results. Eureka places a “design with thought” philosophy at the heart of her team’s vision. Her determination, tenacity and collaborative approach to design motivates her team to deliver beyond what is expected.