Leading the creative squad responsible for performance communication across multiple categories (Groceries, Pharmacies, Shopping, Pet Shops, and Beverages), Ads, and Creative Branding. Managing a team of 10 professionals, including both direct and indirect reports.

- Strategy and Content Team Leadership to build solutions to business challenges, such as communication, experience and branding, data, and technology to all Unilever categories (B2C and B2B).- Responsible for creating Creative Communication Solutions that explore innovative frameworks and pioneer narratives.- Responsible for brand and product campaigns, PR Stunts and Influencer/Creator Marketing deliveries (Curation, construction, and data reports).- Insights construction and… Show more - Strategy and Content Team Leadership to build solutions to business challenges, such as communication, experience and branding, data, and technology to all Unilever categories (B2C and B2B).- Responsible for creating Creative Communication Solutions that explore innovative frameworks and pioneer narratives.- Responsible for brand and product campaigns, PR Stunts and Influencer/Creator Marketing deliveries (Curation, construction, and data reports).- Insights construction and application based on data.- Work with the Business Leadership to continuously improve our relationship with our stakeholders.- Leadership team member developing people plans, career development plans and team collaboration.- Global brands relationship and project development for multiple categories.- Ensure the high quality and evolution of our deliveries creating methodologies. Show less

Responsible for planning actions and digital strategy for the company's Personal Care & Ice Cream brands, such as Rexona (Deodorants and Skincleasing), Seda, Axe, Closeup, Dove, Magnum, and Kibon.

Trend Forecaster of emerging narratives and trends for YouTube Brazil through horizon scanning and Zeitgeist analysis.

Coordination of the Content and Creative teams deliveries in the education fintech.

Responsible for the digital strategy and tactical plans of the company brands as Rexona, Dove, OMO, Kibon, Knorr, TRESemmé, Magnum, Hellmann’s, Seventh Generation, Unilever Masterbrand and others.Always-On content planning, campaign plans, real-time marketing, digital influencers strategy, KPIs, event coverage and war-rooms, analyzing and measuring content performances. As well as brand digital strategic positioning based on consumer behavior data and brand purpose.

Qualitative and quantitative studies, weekly insights, KPIs, digital influencers curatorship, researches, and consumer analysis. Working with planning, creative, and media teams to achieve more engagement, trends and get the consumers closer to the brand. Client: Ford Brasil.