> Business Development- Build and start CTS’s new telco business from the grown-up to enter into the crowded and saturated market.- Work closely with the head of department to set KPIs and strategic planning for Changi Mobile and Changi Assure.- Responsible for leading, developing and implementing brand strategy, market research, communication strategy, media planning & promotion strategy.- Lead the marketing team and ensure the team performs an integral role in bringing together all functions to ensure business goals are achieved.> Marketing Communications - Develops a fully integrated marketing plan with a mix of brand and tactical campaigns to drive awareness, engagement & sales conversion.- Accountable for planning and tracking monthly marketing budgets and generating performance reports.- Develop and execute creative and media plans for all marketing channels - Email, Search, Social, Display, Video, KOLs, Brochure, Roadshow, Reseller etc.> Digital Marketing & Performance Media- Responsible for planning, tracking and executing performance campaigns on Google & Meta platforms.- Lead ongoing optimization and digital experiments to gain insight and learning.- Setting up proper tracking parameters for data collection, and analyzing the data to provide insight on campaign performance.> Branding & Design- Lead the conceptualization and execution of brand, product and promotion visuals in building stronger engagement and brand recognition. Constantly review and assure that the communication style and tone represent the Changi Group brand appropriately and accurately.- Lead the development of Website and App UI/UX design.> Team Development & Management- Manage the team's priorities and timeline to ensure timely delivery of the campaign. Guide and assist team members in the resolution of issues.- Constantly refining team workflow, guidelines, marketing and creative templates and best practice framework.

- Translation of clients’ briefs and business objectives into digital-specific plans that are efficient, impactful and relevant for the target audience segments identified.- Educate and deliver justification to clients around the value of digital marketing, especially with regards to the return of investment that digital marketing can provide relative to traditional marketing.- Provide actionable insights and recommendations to clients on how to improve performance on activities including but not limited to website conversion, social media, email marketing and retargeting.- Oversee campaign performance across multiple clients and provide support/advice to team members on complicated digital campaign or technical issueKey Client: Jetstar (SEA Markets-SG/MY/ID/TH/PH), Mazda, Guocoland, Singapore Ministry of Home Affairs, Bayer, SIM University, TAFEP, HBO, Singapore National Heritage Board, Singapore Public Utilities Board, Rolls-Royce

SMA – Agency Of The Year 2016- Plan, strategize and execute digital strategy for all key clients.- Doing in-depth audits of clients’ existing digital efforts across all platforms to identify areas of weaknesses and opportunities relative to competitors and industry benchmarks.- Using industry data, research, analytics and a rich understanding of how different channels perform to develop and implement holistic digital ecosystem strategies.- Work with team members and clients to build ongoing testing and optimization plans for customer acquisition activities.Key Client: Singtel, 20th Century Fox, NETS

RECMA – Top 1 Media Agency Globally 2014, 2015MSA – Agency Of The Year 2010, 2011, 2012, 2013 & 2014- Plan and execute integrated media strategy and activation ideas for client’s marketing campaign (ie. increase brand/product awareness, drive traffic to retail store/website, promote on-ground event etc.)- Work closely with specialized digital team to set up digital tracker, monitor, analyze and optimize campaign performance to maximize ROI- Experienced in analyzing campaign reports and tell a story through a series of charts- Mentoring junior planners on media planningKey Client: Microsoft, H&M, Pizza Hut, Cathay Pacific, Malaysia Airline

- Understanding client’s business and marketing objective to plan strategic communication channel within given budget- Studies demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics, which can be used in developing media strategy- Compile, analyze and report on competitor activities and media spends- Well versed in all types of media and stay current with rapidly proliferating new media optionsKey Client: Abbott Laboratories, Sanofi Aventis, Schwarzkopf, Asus, Hankook Tires