2015 Head of Nescafe, Group Account Director (Contract), Publicis Malaysia Managing communication for the Nescafe brand. Portfolio included pure soluble, mixes and Dolce Gusto system (regional). Projects include Blend & Brew, Nescafe Classic and Nescafe Cans and Dolce Gusto (year end campaign). Involved in the reshaping of the brand architecture for the future business growth. Developed 2 junior executives.

2014 Business Director, BBDO Malaysia Account lead for KFC Malaysia for its various business segments, mainstream, snackables and breakfast. Highlights include aggressive re-engineering of their value program, and the 6-month long back-to-back Taste of Asia menu promotion. Instrumental in the award of Kancil of the Year by the agency.

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Clients: KFC, OCBC and Kraft.

Brand Consultant in Hong Kong working with designer Charles Ng of MaxiComm. Brand project for PRC lighting company, Hua Yi.

Clients: Perodua, Neutrogena, Clean&Clear, Lipton, Tropicana, Gatorade, Energizer, Stabilo, Hard Rock Cafe and BRDB properties.

Interim Head of Brand, Singapore Youth Olympic Games Organising Committee (Jul - Nov 08)Marcom, strategic branding, agency selection process, and brand identity for YOG.

Group Account Director, Ogilvy & Mather Beijing (Apr 07 - Oct 07)Freelance for Motorola China retail team. Shopper marketing and consumer engagement. Key programs included Motorola/NBA, May Day MTV promo and product launch for RAZR V2.

2005 - 2007:Group Account Director, Leo Burnett HK Client: Philip Morris HK/Macau domestic and Asia Travel Retail. Brands: Marlboro, Virginia Slims, Basic, Next, L&M and Parliament. Comprehensive retail solutions for shop-in-shop, experience outlets, general trade, horeca channels, border shops, airports and shipchandling. Special packs, promo packs, gift boxes, trade merchandisers, retail kits and premium development. Product launches in HK included Marlboro Wides and… Show more 2005 - 2007:Group Account Director, Leo Burnett HK Client: Philip Morris HK/Macau domestic and Asia Travel Retail. Brands: Marlboro, Virginia Slims, Basic, Next, L&M and Parliament. Comprehensive retail solutions for shop-in-shop, experience outlets, general trade, horeca channels, border shops, airports and shipchandling. Special packs, promo packs, gift boxes, trade merchandisers, retail kits and premium development. Product launches in HK included Marlboro Wides and Marlboro Mints. Consumer engagement program, Red Racing School.Key professional achievements: Secured client’s recognition for excellence in execution and speed to market in the first year and increased fee/revenue by 8% in a USD 2mil account in second year.2003 - 2005Account Director, Leo Burnett HK Deputy to the Regional Director on Philip Morris Asia Pacific business. Developed consumer and trade initiatives, advertising platform, retail solutions, event strategies and packaging. Key country projects included PRC, Korea, Malaysia, Indonesia and India. Realized new revenue in trade marketing; new country assignments and nurtured new local agency/client relationships.2001 - 2003 Account Director, Leo Burnett Singapore McDonald’s Singapore full service agency account lead. Developed marketing plans, consulted on client's brand and promotion strategies.1998 - 1999Account Manager, Leo Burnett Singapore McDonald’s. Key campaigns: Chicken McCrispy, Hello Kitty, and McDonald's Singapore's 20th anniversary. 1995 - 1997Account Executive - Account Manager, Leo Burnett Malaysia McDonald’s, Celcom and Malaysian Airlines. Show less