A HK E-commerce concept that focuses on bringing Hong Kong to everyone’s HOME, a sense of belonging that closer to their heart.

• Led a group of designers, writers and project managers creating campaigns from idea generation and content strategy to distribution.• Presented impactful creative ideas to clients and successfully clinched the pitch into integrated marketing.• Produced more than 200 hours of outdoor and video content creation worth millions of profit annually• Pushed creative boundaries across multiple marketing platforms to drive results and achieved award-winning global recognition• Collaborated with newsroom editors, team members and vendors to publish end-to-end content strategy within strict timelines • Acquired excellent event activation and video filming skills in planning and budgeting

• Identified new opportunities by leveraging marketing trends, technology resources and user experience• Composed storyboard sequences, sound, music and colour correction with Adobe Premiere, AE and Audition• Inspired and mentored juniors in order to support them in further evolving their ideas • Liaised and coordinated with vendors, agencies and other external production resources for all marketing activities to ensure optimal output.

• Formulated campaign for seasonal promotions through print, mobile, outdoor, video and social media• Directed photoshoots and coordinated with production crews for efficient operations• Monitored and evaluated social media responses in order to analyse industry trends.

• Managed 3 to 5 projects in meticulous and organised way even under a fast-paced environment• Created a large amount of publications, promotion materials, brand identity and web pages using Adobe Illustrator, Photoshop, InDesign and Dreamweaver• Negotiated vendor contracts and services to meet printing budget and timeline requirements