Evgenia Mussel Email and Phone Number
Wellness advocateBrand enthusiast Customer loyalty conquestorI've had the privilege of immersing myself in the worlds of Athleisure & Wellness with Nike and Fashion & Lifestyle with CondéNast, honing my skills as a Marketing Brand Manager in lifestyle consumer market. My expertise lies in orchestrating successful global product / category launches, tailoring brand message to local market and mixing marketing channels to connect with target consumer, consistently delivering collaborative win-win partnerships across both e-commerce and retail partners.At the core of my passion and courage lies a relentless commitment to refining every touchpoint of the customer experience. From developing compelling and visually captivating content for the acquisition strategy to gathering invaluable customer feedback to enhance post-purchise experience and increase LTV, my aim is to elevate the journey for every consumer, making it seamless and enriching.I'm an empathy-driven team player, committed to understanding and collaborating closely with peers, ensuring our collective efforts lead to success.If you're an expert in Israeli fashion market or want to connect for fashion insights talk, feel free to reach out to me evmussel@gmail.com.
Uriel Meditex Group Ltd.
View- Website:
- uriel-global.com/en
- Employees:
- 8
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Brand Manager (E-Commerce)Uriel Meditex Group Ltd.Tel Aviv District, Israel -
Marketing Brand ManagerNike May 2018 - Jul 2022Moscow, Moscow City, Russia- Developed and delivered marketing strategy & brand plans for Russian and CIS markets driving high-CR multi-channel campaigns - digital, social media, outdoor, TV leading to growthX2 in reach audience.- Driven marketing for Nike Russia strategic partners business and brought strong financial results, growing strategic consumer segments - Women, Kids and product categories Fitness, Sportswear - while integrated Sustainability, Diversity and Inclusivity (+size, multi-gender, etc.).- Enhanced e-commerce and retail partner’s consumer journeys using data insights working closely with cross-functional teams and agencies on O2O, CRM and Membership solutions for Nike consumer.- Built trusted relations with partner teams to deliver win-win solutions while expanding connections with Nike global team in Europe for strategic alignment and sharing best practices.- Conducted complex UX and consumer researches - qualitative, quantitative, focus groups, data analytics, etc -
Creative Marketing ManagerCondé Nast Russia Jun 2014 - Apr 2018Moscow, Moscow City, Russia- Managed marketing campaigns for top fashion, beauty and luxury brands - L'Oréal, Cartier, Van Cleef & Arpels, Nike, etc. - working with 21M readers of Vogue, GQ, Tatler, Glamour, Architectural Digest and Allure.- Created and managed cross-media special projects like Beauty Blogger’s Battle at Glamour, Dubai Guide for Vogue readers, Vogue Sport with Nike, etc.- Managed print and digital special project production, got advanced in targeting, content production management and copywriting. -
Marketing Project ManagerCondé Nast Russia Feb 2013 - Jun 2014Moscow, Russian Federation -
Marketing Research ManagerWitology May 2011 - Feb 2013Moscow, Russian Federation- Led marketing research for TOP russian corporations (Sberbank, Rosatom, etc.) working online with 1K+ respondents.- Partnered with R&D, sales and other departments to build an efficient research project plan and drive online facilitation of large groups of people. -
ResearcherLabcin Sep 2009 - May 2010Barcelona Area, SpainRan customer behaviour researches led by MMASS (International Methodological Association, Moscow) for entertainment industry in Russia
Evgenia Mussel Education Details
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Bratsk State UniversityMarketing -
Theory And History Of Arts -
St. Petersburg State Academic Institute Of Fine Arts, Sculpture And ArchitectureHistory And Theory Of Art
Frequently Asked Questions about Evgenia Mussel
What company does Evgenia Mussel work for?
Evgenia Mussel works for Uriel Meditex Group Ltd.
What is Evgenia Mussel's role at the current company?
Evgenia Mussel's current role is Brand manager (E-commerce).
What schools did Evgenia Mussel attend?
Evgenia Mussel attended Bratsk State University, Moscow State Academic Art Institute Named After V.i. Surikov, St. Petersburg State Academic Institute Of Fine Arts, Sculpture And Architecture.
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