Managed website, increasing performance across all metrics. Traffic improved 15%, new visitor average was up 10%, page views tripled, and time-on-site increased by 3:20.Recruit, train and oversee internet sales professionals at each of our 7 locations in new online best practices.Attend trade shows locally and nationwide representing domestic brands such as Ford, Dodge, and GM to educate on product and demonstrate online processes.Utilize relevant online tools such as WebEx to effectively manage sales pipeline for national accounts and develop strategies to maintain long-term customer relationships.Structure and maintain Federal Government Contracts, successfully winning 14 of the 19 available Medium Duty opportunities.Recipient of the 2010 Deubener Award for Family Business of the Year in St. Paul, Minnesota.

Provided strategic marketing, and sales support through interaction with 300+ equipment distributors and industry partners, as Omaha Standard and then ultimately Palfinger USA.Overhauled website to modernize brand image, build in performance metrics, and offer digital services to distributors.Coordinated logistics and activities for trade shows to effectively and efficiently promote brand and increase sales.Achieved positive public relations through strategic sponsorships, plant tours, company newsletter, and client entertainment.Worked collaboratively with cross functional Eagle Lift product team to launch the redesigned product, including updated content and format of owner’s manuals, new logo and brand direction, and strategic pricing of the product. Completed numerous market research projects, reporting data and recommendations to the board of directors. One market analysis resulted in an adjustment to the industry market share numbers and a place on the NTEA Economic Outlook Committee.

Exposed to various aspects of radio, working with a range staff of members including the sales, marketing, and programming departments.Attended 30+ events and festivals throughout the Chicago area, assisting venue representatives on-site at the event, and interacting with a variety of listeners and artists both on the street and backstage.Helped to execute various marketing promotions for vendors such as Miller Brewing Co., Motorola, and local businesses.