In the first half of my professional career I gained experience in the FMCG food and non-food market. I have successful track record in customer management, sales and promotion strategy, shopper insights and organization development from local to regional Sales and Customer Marketing positions. As a Sales Director I supervised up to 40 people and ranked in top 5% of employee performance for 3 years running. I continued my career as a strategic business development consultant working for multiple FMCG companies which gave me insight to several markets and diverse company cultures. I was project leader in high-stake business cases, from designing to implementing a new business model to SAP introduction. I spent the last 10+ years on the Healthcare/Health Maintanace markets with exceptional sales and profitability results. I gained hands on experience on how to launch new business operations, developed strong relationships with healthcare KOLs and authorities, excelled in networking and matching global strategy with the makings of the local healthcare market. I enjoy working on regional and global brands in an international environment, as I’m acknowledged to be a culturally adaptive team player, thriving in matrix organizations thanks to great influencing skills. I am recognized for the exceptional ability to gain the trust and motivate teams to implement aggressive growth strategies that improve revenue and profits in record time.
-
International Sales DirectorMediconturBudapest, Hu -
Country ManagerÖssur Jun 2021 - PresentBudapest, Hungary- Establish contract agreements and long-term strategic advisory relationships with trade partners- Achieve strategic targets (revenue, NPAT, new product trials)- B2B and B2C marketing communications (BTL)- Advocacy and liaison with healthcare authorities (NEAK, OGYÉI, NEOEMKI, Ministry of Interior), professional organizations, hospitals, rehabilitation centers- Brand representation at congresses and towards opinion leaders -
Director Of Business DevelopmentRehab Zrt. Sep 2012 - May 2021Szentendre, Pest, Hungary- Build up distribution network (pharmacies, medical aid wholesalers and retail stores, physiotherapist centers), pricing strategy, terms and conditions for commercial (non-prescribed) products in the frame of a new Business Unit within the company - Introduce and build the MEMO, QMED and ÖSSUR brands: in-store, online, print- Establish good relationship with Key Opinion Leaders and Associations of Orthopedy and Physiotherapy- Optimize stock levels, manage the cash flow, full P&L responsibility -
Project Manager / Independent ConsultantSbtl Jan 2007 - Aug 2012Budapest, HungaryLead strategic sales and shopper marketing projects at FrieslandCampina, Eckes-Granini, Sága, Kométa, Pannontej, MOL, Reckitt-Benckiser, Joya Hungary: - Develop Channel Strategy - Develop annual negotiation strategy and Customer Business Plans - Prepare a complex proposal for a new Sales Organisation with new job descriptions, meeting calendar and communication lines, lead the business parts of the Assessment Centre- Evaluate the Commercial Process (new product launches and key promotional item launches from R&D to market entry), prepare a complex proposal to improve it- Develop midterm sales strategy for the Gastro and Out of Home Division- Lead the SD (Sales) team in the SAP kick-off project- Trainings: Category Management, negotiation skills
-
Shopper Marketing Director For Czech Republic, Slovakia And HungaryColgate Palmolive Apr 2005 - Dec 2006Budapest, Prague- Lead a team of 4 Retail Environment Managers and 2 CatMan Managers in Budapest and Prague offices- Allocate efficiently USD 1m budget for influencing shopper decisions at the point of sale to achieve USD 55m net sales (invoiced sales – rebates) and NPAT target- Develop and apply expertise on shopper behaviour and shopper insights- Align and execute category-brand-channel-account strategies- Manage 5Ps for each retail environment (hypermarket, supermarket, drug store, pharmacy, discounter)- Lead Category Management projects- Supervise development of POP materials - Lead regional retail environment specific projects (ie. Discounter and Pharmacy strategy, distribution building in the groceries, etc.) -
Sales DirectorColgate Palmolive Apr 2001 - Feb 2004Budapest, Hungary- Lead a team of 41 (4 direct reports)- Achieve the targeted HUF 6bn net sales (invoiced sales – rebates) and NPAT with the allocation of HUF 2.9bn trade terms budget - Lead annual negotiations in line with the corporate strategies- Elaborate channel specific sales strategy, finalize and follow up volume, net sales and investment plans- Represent the Hungarian subsidiary in regional projects -
National Account ManagerMondelēz International Apr 1998 - Mar 2001HungaryVarious Sales positions (Senior Key Account Manager, Sales Manager of Seasonal products, National Account Manager): - responsibility for multinational key account customers- develop strategic cooperation (Category Management, ECR)- execute in-store marketing strategies - coach 7 KAMs és 4 KAM trainees
Eva Bitter Education Details
-
Project Management -
Economics -
College For Foreign Trade, BudapestForeign Trade
Frequently Asked Questions about Eva Bitter
What company does Eva Bitter work for?
Eva Bitter works for Medicontur
What is Eva Bitter's role at the current company?
Eva Bitter's current role is International Sales Director.
What schools did Eva Bitter attend?
Eva Bitter attended Corvinus University Of Budapest, Corvinus University Of Budapest, College For Foreign Trade, Budapest.
Who are Eva Bitter's colleagues?
Eva Bitter's colleagues are Eszter Varga-Sövér, Dániel Bercsényi, Judit Magel, Marianna Piti, Noemi Papp, László Batai, Nicolas Grand.
Not the Eva Bitter you were looking for?
-
-
-
Eva Bittermann
Head Of School & Teacher At International Bilingual School Munich & International Kids CampusBavaria, Germany1gmail.com -
1continental-corporation.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial