Advised against a product launch strategy based on information collected through qualitative and quantitative market research (open-source and proprietary databases and expert interviews)Organized 10+ interviews with experts to identify and validate key product value messages, successfully integrating them in a resonating value story for a global pharma companyCreated deliverables (slideshows, competitive monitoring, pricing models, sales forecasts, executive summaries) for clients, including several 2-digit billion dollar revenue global playersHandling company’s website-related tasks such as content creation, blog management and SEO optimisation of content

Built brand awareness through planning and execution of social network strategy and digital content creation (LinkedIn, Instagram, Wordpress)Organized 5 successful networking events across Rotterdam and Delft campuses (venue, invitations, catering)

180 Degree Consulting is the world's largest university-based consultancy. The team helps non-profit organizations and companies with a social cause by assisting them with their business plan, distribution plan, market expansion and strategy and product launch.- Developed a robust stakeholder engagement plan for optimal management of ongoing and prospective partnerships for an NGO- Executed a conjoint-style pricing analysis supplemented with a competitor-oriented pricing analysis, resulting in a EU product pricing strategy for a social enterprise operating in the sustainability R&D space

Analyzed and interpreted data from proprietary microeconomic datasets, self-administered surveys, and internet searches, culminating in the creation of 5+ internal and client presentations of research findings (including competitor analysis, customer segmentation, buyer persona research)Produced and presented 4 market research reports (market entry feasibility, a cosmetics product perception and 2 brand awareness projects) for a 2-digit billion euro revenue global cosmetics player

Worked in a team of 4 to develop a new product from old greenhouse screens, thus creating a circular economy. Our project, a balcony-friendly greenhouse for personal use was awarded 3rd prize.

Topic: The Effect of Literary Fiction on the Theory of MindSelected and prepared materials for experimentCreated Qualtrics SurveyCorresponded with participantsConducted data collection and analysis

Topic: Cardiac and Electrocortical Concomitants of Romantic Interest and RejectionRecruited the participants Created the participant database in QualtricsAdministrated electroencephalogram (EEG)Data collection