Eva Chen Email & Phone Number

Shanghai,China

In charge of China E-com traffic management. Explore the target consumer strategy thru the big-data tools provided by China digital platforms.

中国 上海市

Business extension and growth - develop annual strategy and optimization plans for IKEA E-com channels such as .COM、MP and IKEA app and T-mall shop- discover new media format and channels opportunities such as affiliate marketing，social selling，in-app search，live streaming and others to meet IKEA overall online business needs- discover new market place such as DOUYIN、LRB and other trending e-commerce platformsMeasurement and analysis- establish an integrated measurement framework across the media and E-com platforms to give a full view of the impact of online marketing business- work with data science team to build the end-to-end journey KPI and analysis to enhance the media performance

中国 上海市

Paid media management - In charge of 365 paid media including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results cross all performance media channels.- Monitor and analyze performance overall against traffic, demand and ROI goals and continually make and implement recommendations for optimization and ongoing growth. Campaign & new project- Lead overall campaign strategy and plans by categories (Jordan/Basketball/Football/NIKE KIDS), outlining key marketing themes, messages, and offers and mediums for promotions throughout the year. - Lead team to identify new tests and growth opportunities and areas such as “wechat search/ douyin feedads, douyin kol and litte red book for additional investment each seasonInternal & external- Lead internal teams to optimize customer journeys and online experience - Cross check and align the outputs with cross function teams, eg: biz team, brand team, science team and other related function

中国 广东省 深圳

Calendar owner-APAC- Manage all the APAC online commercial activities - including owned channels and external platform such as T-mall & VIP.- Collaborate with HQ and APAC communication and marketing department on launch and commercial moments etc.Serve business- Build E-commerce strategy & plans and work together with all stakeholders- In charge of EC Paid Media Campaign and Traffic Optimization- Analyze ROI by tracking all media format results, including performance dashboard and metrics reporting as well as manage and guide TP’s daily operationInternal - In close connection with content creating functions, ensure development of campaign specific content according to provided brief for E-Com to implement.- Developing campaign contents with relevance of E-commerce customers, continuous market place content page design and optimization.- Sync with other communication departments (e.g. Social Media, S-Com, etc.) to ensure channel integration for each campaign, and therein work for maximizing each campaign’s sales potential through spread and engages.External - Work closely with TP on operation plans and execution of flagship store in terms of activity planning, merchandising, customer service and logistic delivery.- Monitor E-Distributor / TP’s daily operation to ensure the brand equity and business target are well addressed.