Teads is the Global Media Platform, allowing advertisers to reach their audiences in a premium brand safe environment on the open web. Specialised in the International Luxury sector, I am responsible for the implementation of all stages of online programmatic campaigns. I work hand in hand with the sales team to create long lasting relationships with clients, such as LVMH, Kering, Coty, Ralph Lauren, and accompany media agencies through the configuration, optimisation, reporting and analysis of their programmatic campaigns to deliver business results.

The Global Media PlatformAccounts: Publicis Agency (L'Oréal, Nestlé, LVMH, GSK, Les Mousquetaires, Swarovski, Coty) + Dentsu (Kering)- Responsible for the implementation of all stages of online programmatic campaigns. Manage Services and Programmatic advertising (creative, technical, configuration, creation of dealIDs ...)- Analysis, optimizations and recommendations of areas of improvement with Agency clients and Trading Desks- Accompaniment of clients through the set-up, optimisations and reporting to create long lasting relationships with media agencies.

IPG MediabrandsClient: Johnson & JohnsonLeading/ Managing the brands: Neutrogena, Aveeno, Le Petit Marseillais, o.b., Carefree, Acuvue.- Accompany Johnson & Johnson through their transition from a traditional to a more digital focus media landscape. - Managing and coordinating strategy, from brief to implementation, between regional clients and local teams. - Creating a set of Guidelines for markets to be more efficient and allowing space for innovation and creativity.

IPG MediabrandsClient: Johnson & JohnsonWorking on the brands: OGX, Maui Moisture, Listerine, Acuvue, Nicorette, Imodium.- Accompany Johnson & Johnson through their transition from traditional to a more digital focus media landscape. - Supporting the regional team in implementing the regional strategies across the EMEA.- Managing the OGX/ Maui Moisture brands for the UK and German markets by creating and implementing media solutions in response to client briefs.

Clients : Rock en Seine, Calvi on the Rocks, Lollapalooza Paris, Primavera Sound, etc.- Managing and monitoring project production & coordination of different services in the agency- Creation of strategic recommandations for clients - Client Relationship Management for the Festivals in the Mediterranean area- Creation of content for each festival accommodation on our platform

- Elaboration of commercial offers in digital and TV sponsorship of marketed CANAL+ REGIE programs’- Estimation of CANAL+ GROUP channel programs performances ahead of clients’ advertising campaigns- Monitoring and analysing audience performance by brand and media with Médiamétrie- Implementation of performance reviews of sponsorship devices after a clients’ advertising campaign- Competitive intelligence : analysis of advertising investments- Creation of special TV operations for customers’ appointments (direct advertisers and advertising agencies)

Chemistry Agency (Publicis Group) specialised in Digital CRM.Accounts : Mondelez, Unilever, Kronenbourg.Marketing Studies :- Managing and monitoring focus groups and quantitative studies- Analysing consumer insights and interpreting results - Editing reports and presenting results within the internal teams and to our clients Strategic Planning :- Benchmarking digital and marketing innovations to enrich strategiesProject Management :- Creating the News Desk for the agency : A "noise" room to identify trends and insights, spot influencers, detect speaking opportunities and produce live content. Powered by Radarly and Linkfluence.- Testing different softwares (Brandwatch, Radarly...) and pitching the best one to the head of the strategic team and the head of the agency.- Creating an offer of quartely reports around our two biggest accounts Mondelez and Unilever and pitching it to the clients.

Project Manager of the Yearbook- Supervising a team of 6 people- Managing a budget of 11,000 €- Finding financial partners (Air France)- Creating and designing the Yearbook 2014/2015 for Kedge Business School- Selling and promoting the product to students and school partners

Consultant for the launch of the third edition of the Twingo car.Event management :- Undertaking a survey of the market and brainstorming ideas for the launch- Managing a 30,000€ budget for the event- Canvassing and negociating with the different stakeholders for the event (venues, caterers, town hall, artists...)Communication :- Finding new opportunities to promote the event (local newspapers, radio, flyers, universities...)- Sending special invitations to VIP customers