Eva Devin Email & Phone Number

Lead marketing efforts for the Mountain View office, supporting 70 partners across Audit, Advisory and Tax practices. Advised local leadership on all aspects of marketing and business development, creating and executing strategic marketing plans to support the growth goals. Managed a team of four marketing employees. • Managed cross functional pursuit teams to help partners develop and expand client relationships, identify relevant services and facilitate communication among team members, increasing the firm’s footprint at priority clients and prospects. • Drove innovative thought leadership campaigns and educational seminars resulting in increased lead generation.• Analyzed client and prospect relationships with KPMG partners and within the business community in order to develop business development strategy for clients and prospects.• Developed and managed budget to support Mountain View office marketing plan.

Successfully executed and improved on all aspects of marketing program implementation; taking the lead to reorganize the Marketing Department which resulted in improved operational efficiency and support of sales team. • Developed and managed departmental budget of $700,000 annually • Initiated and implemented a streamlined process for sales lead follow-up improving the ratio and timing of leads to production.• Coordinated corporate/industry event sponsorships and participation to generate sales leads.• Led strategic sales efforts to customize sales and marketing programs and deliverables to support unique needs of sales managers and territories.• Managed communication projects to increase efficiency and eliminate redundancy.• Spearheaded collateral development and deployment for support of sales execution • Revised and managed sales advantage marketing program to build loyalty to LISI among the brokerage community.

• Developed and implemented an international direct marketing and advertising campaign to successfully drive traffic to a newly enhanced website generating company leads.• Successfully executed all aspects of corporate tradeshow participation for more than 330 offices worldwide.• Served as lead marketing contact for a cross-divisional direct marketing and advertising campaign. promoting the company’s leadership in the accounting and finance industries. • Managed advertising agency through multi-million dollar ad campaigns including television, radio and print.• Conducted in-depth analysis of competition through various research tools including pricing, field interviews and other non-public information.• Contributed to the annual business plan by making recommendations for promotions and sales, field office training and support for business development.• Created first corporate intranet to facilitate headquarters and field sales communication.

Managed all aspects of the collateral creation process from tracking update schedules, to management of internal review process, printing, roll-out and ensuring adequate inventory.• Successfully managed the implementation of two mass rollouts of restructured collateral marketing pieces minimizing cost and production time. • Maintained inventory, evaluated and pursued least costly method of reprinting for all assigned legal and collateral material which combined, accounted for the management of 7.3 million pieces worth $7.2 million annually.• Coordinated all aspects of production with the Legal, Print Purchasing, Product Management, Creative Service and Fulfillment departments to ensure requirements, deadlines and deliveries were met.• Updated all collateral for specific product lines while analyzing and forecasting inventory needs for future collateral fulfillment.• Spearheaded corporate-wide research reports for toss-out of all collateral pieces in excess of $1,000.