Eva Dolejší Email and Phone Number

Leading category of ground, bean coffee and tea in CR/SR and responsible for premium brand LOR.✔️ Category strategic planning for 3‑5 years, long-term innovation pipeline preparation ✔️Responsible for brand LOR, Douwe Egberts and Pickwick ✔️ Communication and media planning✔️ Searching and implementing of on top growth drivers and mitigations✔️ Deep analyses of various categories✔️ Portfolio management and optimization, development of NPDs (e.g. Jacobs Velvet into the ground and bean categories)✔️ Close cooperation with Professional division (HORECA) to build LORs brand coffee expertise and experience out of retail. Set one unified strategy across both channels.✔️ Managing 2 direct reports.KEY ACHIEVEMENTS➕ Launch of Jacobs Velvet love brand into the ground and bean category to fully exploit its potential leading to incremental ValMS in both categories➕ Jacobs Beans and Roast coffee full portfolio redesign and relaunch inline with new Jacobs identity➕ Unification of LORs brand strategy among HORECA and retail to gain synergies and successful building of LOR brands coffee expertise and quality perception

During this period I have found fulfilment in these two areas:7-11 2021 - DESIGN CONSULTANT in CZECH DESIGN CENTER, s.r.o.Organization, administration and realization of design competition. Connecting companies and institutions with designers, artists and architects.9/2020-5/2021 MARKETING MANAGER in 4INTERIOR&TILES s.r.o.Launch of online communication including web, FB and Instagram long term strategy.

Leading biggest category Pure soluble in CR/SR incl. brands Jacobs, Carte Noire and Douwe Egberts. ✔ Category strategic planning for 3‑5 years, creating an innovation pipeline, NPDs dvlp✔ Brand management and communication strategy preparation and implementation✔ Setting the proper pricing, profitability strategy, performance check & mitigation✔ Development of new product for CE incl. communication strategy✔ Managing 3 direct reportsKEY ACHIEVEMENTS➕ Double digit growth of Brand Awareness and Salience➕ Development and successful launch of new PS flavoured product range for CE.➕ Production of new Jacobs Velvet advertisement aired for several years building trust and quality perception.

Leading TEA category in three countries CR/SR/HU. Responsibility for brand Pickwick and Zlatý Šálek.Development of brand communication strategy incl. positioning and brand assets. ✔ Seeking for and implementing synergies among all tea countries.✔ Product and portfolio mix management incl. winter LE, new products development✔ Pickwick brand compass dvlp for CEE region, TVC development✔ Leading cost saving project for CEE region to bring 8pp GP growth✔ Managing one direct report and one remotely in HUKEY ACHIEVEMENTS➕ Pickwick GP% double digit increase through portfolio optimization and central Europe cost savings project implementation.➕ Development of 3 new SKUs bringing incremental ValMS.

Leading R&G and Beans category in CZ/SK incl. Jacobs, Carte Noire, Douwe Egberts, Dadák brands.✔ Category strategic planning for 3‑5 years, creating an innovation pipeline, portfolio optimization✔ Setting the proper pricing, profitability strategy, performance check & mitigation✔ Campaign preparation with focus on TVC and Digital including spots development

Full responsibility for communication of Globus and all its parts as Bakery, Butchery and Restaurant.✔ Development and launch of new campaign "Důkazy".✔ Responsibility of tactical seasonal campaigns.✔ Managing 5 direct reports.

Responsibility for whole MDLZ Pure soluble portfolio of global coffee brands (Jacobs Kronung, Jacobs Kronung Millicano, Jacobs Velvet, Jacobs Mocca Press, Jacobs Crema Gold and Carte Noire) ✔ Development, preparation and execution of brands ATL/BTL activities - Complete 360°support including nationwide consumer promos, TMPs, Tasting tours, Digital relaunch etc.✔AOP brand plans preparation, budget and PaL managing ✔ Participation on new product launches (Jacobs Kronung Gold, Jacobs Kronung Millicano, Jacobs Crema Gold), Regular LED launching, New Jacobs Kronung jar launch✔ Participation on Cross brand promotions and global projects✔ Cross-channel national campaing dvlp with exernal partner Kanzelsberger✔ Cross-channel national campaign to boost coffee consumption during the summer and create new sales peak✔ One direct report

Responsibility for super-premium coffee brand Carte Noire, Jacobs Mixes and Tang with main focus on digital communication and in-store execution (including launch of limited editions)✔ AOP brand plans preparation, management of PaL✔ Implementation of "Premium days" concept in in-store - connection of two MDLZ premium brands coffee Carte Noire and chocolate Figaro Sladká Vášeň through in-store activities, common secondary placement, tastings, POS materials and leaflets. Close cooperation with TMKT on concept preparation and its realization. ✔ Successful development and implementation of long term digital strategy for Carte Noire including PR support

Working on brands in Biscuits category - TUC and Pims. - Full responsibility for assigned projects as tastings, PR, digital cross brand projects etc. - Budget management - Preparation and evalution of market analyses, full support of SM during AOP brand plans preparation

Support of marketing team and product managers - Preaparation of newsletter for clients - Preparation of contracts with clients

First marketing experience in Opavia (biscuit division of Danone) on Brands Zlaté oplatky, Kolonáda, Dukla and Pims.