• Responsible for Poppyness & LEANSweetie brands. Through directing themanagement and implementation of the marketing and creative executions forthe company, this position covers the full marketing mix; strategic planning,market research & analysis, full broadcast mediums, digital & print advertising,communications, viral marketing & social media and PR, plus any other activitiesthat are required to fulfil the fast nature of the business to deliver successful results• Leading global PR and marketing teams/agencies• International brand with solid expansion

• Responsible for a new product line, ReThink - market research, industry trends,competitive products, strategy, communication, VIS guidelines, communicationguidelines & branding• Coordination, support and project management of the execution of allmarketing and business development activity• Development and implementation of an annual marketing plan for the business,including business priorities, growth targets, brand management, referralnetwork, conference schedule, online presence, media outreach, and specialevents• Preparing and presenting reports tracking new business, pipeline trends andmulti-business line opportunities

• Develop long-term strategies and marketing plans with a defined content strategy that is integrated with overall Brand Objectives, IMC and Connection Plan• Defining and implementing an influencer outreach strategy for central contentinfluencers, in line with CP strategy and local market plans;• Supporting Company for performance assessment• Supporting Company when required to collect a business risk assessment of potentialcontent strategy;• Leadership and development of initial Creative Ideas & Proof of Concept, and prioritization ofcontent ideas;• Development of the selected concept from Phase I creative ideas for the content strategy;• Planning for appropriate testing plan to ensure that concept has impact and scale;• Development and maintaining a comprehensive deliverables plan detailing milestones, dates andcosts for all Deliverables;• Preparation of functional, technical & VIS/style guidelines to implement in LocalMarkets (ie. Toolkits)•Creation of communication and innovation platforms; from briefing agencies to testing/production and lifting and shifting existing assets where possible

o A strategic leadership on WOAH content strategy, collaborating with agency partners to guide work streams and provide a holistic, unified point of view to Company. o Define and implement a central brand PR and influencer strategyo Market consultancy with central guidance to maintain; a baseline of thought leadership and overall integrity of the platformo Project Management of the above areas including coordination with stakeholders including internal and external resources. Planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives;o Report project risks and issues to Company for escalation and resolution o Manage external advertising agency to develop brand & product advertising in support of business unit sales and marketing efforts o Oversee competitive research and trend analysis to inform and guide marketing strategy and programs

• Overseeing and mentoring Social Media team's growth and development including management of specific projects and categories.• Defining objectives for the brand's social platforms. Execution, measuring and adaptation accordingly based on overall business goals/priorities. • Leading all social influencer programs including long term relationships, seasonal activation, and substantial micro-influencer program• Identifying & Developing relationships with key bloggers and online influencers to build brand relevance and gifting• Defining and developing a global influencer marketing strategy for Business • Developing a strategy for market-specific, global growth across all channels• The leadership of the department in defining, developing, producing and managing Cybex marketing programs, promotions and brand initiatives • Development of marketing budgets and an evaluation spend levels, effectiveness and create recommendations for optimisation

• Co-creating central and global campaigns for Coca-Cola and Fanta• Coordinating day to day local SM activities, bringing in local PAC, SRA, Legal, Media and Franchise ops teams as needed• Managing influencers and creating influencer strategy• In charge of localizing and executing specific SM campaigns • Working with local and central agencies for content production• Working with the media manager to optimize media spend results on Social• Monitoring and raising critical issues • Tracking analytics of social media influence overall and on specific campaigns• Producing performance and reputational reports• Reviewing and providing feedback for CSE projects• Developing and implementing local SM-focused projects• Managing agencies - relationships, processes

Creating interesting, informative blog posts Interviewing expert contactsEditing content using AP styleSEO managementWorking with Executive Director, Communications Director and marketing team to develop a content strategy

Creating and Maintaining an up-to-date social media plan. Responsible for creating strategies and tactics to establish a relationship for the target audience. Encourage the generation of user-created content via active communication and participation.

Planning, developing and implementing PR strategies. Researching, writing and distributing press releases to targeted media. Maintaining and updating information on the organization’s website.

Reporting and writing well researched, authoritative and provocative articles multipletimes daily. Gathering and verifying factual information regarding story throughinterview, observation, and research.