•Co-founded and built the Silicon Valley chapter of UXPA into a 2700-member professional association.• Cultivated corporate sponsors including Oracle, Facebook, Salesforce, and Amazon. • Produced a diversity of high-quality events featuring recognized industry leaders.

Conducted usability testing and user interviews for enterprise client projects.

• Crafted and executed strategic UX roadmap for desktop and mobile contact center software. • Directed rigorous heuristic evaluation and redesign of existing UI. • Hired and managed designers and user researchers within an agile, start-up culture.

Directed a user experience team that delivered a highly compelling, cloud-based application that blends enterprise capability with consumer-level ease of use and visual appeal. Developed the UX group into a productive, respected research and design team. Provided skillful management of usability and design activities. Cultivated a highly collaborative interdepartmental culture by instituting and leading a cross-functional project team of key stakeholders.

Planned, led, and conducted a wide range of user research projects that drove the design of Customer Relationship Management (CRM) software. Improved product usability and increased user adoption. Trained and supervised researchers, designers, and product managers. Projects included:• Ethnographic Research: Site visits, Contextual Inquiry, Structured Interviews, Task Analysis, User-Centered Design Facilitation, Focus Groups.• Lab-based studies: Formative and Summative Usability Testing, Competitive Analysis.

• Owned and improved UI design of Citrix’s application virtualization software. • Hired, managed and developed new international team of user researchers, interaction designers, visual artists and prototypers.• Diplomatically integrated UX team into engineering organization.• Strategically drove incorporation of UX goals into product roadmap.

Analyzed and completely redesigned sales lead retrieval software user interface.

Design:• Created graceful interaction designs with meticulous, detailed specifications for technically complex telecommunications applications. • Produced continuous design iterations based on rigorous design reviews and deep collaboration with engineers and customers.User Research:• Directed and organized client site visits to gather user requirements and review prototypes. • Facilitated User-Centered-Design (UCD) sessions for numerous project teams and their customers. Created and taught UCD methodology course to colleagues.• Led heuristic evaluations. UX Evangelism and Customer Advocacy:• Established reputation as a customer advocate, generating trust and recognition from executives and customers.• Evangelized incorporation of usability methods into all stages of product release cycle. • Championed creative resolutions for customer issues across software releases.• Drove alignment of business objectives with customer goals.