Eva Killeen Email and Phone Number

Responsibilities:• Freelance writer for UK, EU and US supplement companies, apps and health-related businesses• Creator of nutritional e-books, short courses, presentations and promotional materials• Writer of articles and social media content for wellness-focused companies• Working with wellness start-ups to develop content strategy and tone of voice• Contributor to leading health magazines: Veggie, Vegan Food & Living, and Natural Health Mag• Independently manager for full-day nutrition events throughout Ireland, typically with 120+ attendees • Consultant to a beauty product brand, helping to raise profile and drive sales• Consultant to London-based start-up health café brand; advised on all aspects of nutrition and menu choices, communications and marketing• Creation of therapeutic menu plans for private clients

Responsibilities:• Developed and led marketing campaigns for my departments• Responsibility for course sales and overseeing sales team for my departments• Running regular events with a view to generating sales• Managerial responsibilities for up to 10 staff, and coordinating 25+ lecturers• Creation of all content for weekly newsletter sent to over 50,000 people, as well as writing regular articles and all social media content across all social channels• Working with partners to raise the profile of all courses• Course development, concept to completion: Vegan Chef diploma & various Short Courses• Working with leading health industry contacts, incl. Dr Rangan Chatterjee, Marilyn Glenville, Patrick Holford and Dr Tom O’Bryan• Video production for recipe features, events, interviews and online course materials• Managing development of new Natural Chef website & forthcoming Health Coach website Achievements:• Doubled Natural Chef sales in year 1• Launched Natural Chef diploma courses in Ireland• Increased course enquiries by more than 300%• Newly created Vegan Natural Chef outsold Natural Chef

Responsibilities:• Marketing for all 7 nutrition and wellness diplomas courses• Launched 26 events around all colleges within 4 months • Responsible for marketing across all platforms• An additional 6 staff added to my managerial responsibilities• Created large-scale content plan for the UK & ROI business for use throughout 2019Achievements:• Achieved highest numbers for Open Days in CNM's 20-year history• Developed and led the successful global launch campaign for first online diploma Course• Highest overall enquiry number in CNM history for Jan & Feb 2019• Highest ever sales for diploma courses in February 2019

In the marketing phase of this role I had responsibility for optimisation of opportunities for www.patrickholford.com and all 8 subsites. I managed a database of over 80,000 people and was responsible for segmentation of this database to allow for tailored marketing. I had responsibility for the writing and design of weekly e-shots relevant to this database. Through this role I was able to explore my creative side, writing pieces for major publications such as Cosmopolitan, Glamour and Vanity Fair.I also had responsibility for the co-ordination of the monthly nutrition news roundup and the bi-monthly newsletter along with the creation of promotions and special offers for Patricks various books, cds and dvds. I managed all social media platforms such as Facebook, Twitter, Pinterest etc. The use of Google Analytics allowed me to analyse performance and adjust copy, layout and style based on performance results.In the PR phase of this role I was responsible for organising interviews with Patrick on major television networks such as BBC, SkyNews, UTV, Tv3 and RTE. I also set up interviews with major publications with the intent of promoting the release of Patricks latest book or event. In the events phase of my role I was responsible for all aspects of organising Patricks events from one off seminars to multi national tours in countries such as the US, South Africa, China and Dubai. This involves securing appropriate venues, hiring and co-ordination of staff for the event and management of the event on the day when present.

My main purpose in this role was the development of the marketing strategy for food for the brain and the Brain Bio Centre (BBC).This involves: - The review of Conversion Rate Optimisation (CRO) – using Google Analytics to devise more effective pages. - The review and implementation of SEO to optimise site. - As part of website redevelopment the review of existing webtext for improvement and validation of links. - The review all material to ensure brand compliance.I also was responsible for setting up and management of social media including:Setting up digital media including Facebook and Twitter Managing digital media to increase web hits, interactions sales.Involvement in the creation of a podcast and responsibility for delivery to key audience. Database management of over 80,000 subscribers.Creation and Management of Google Ads.Management of all PR including:• Developing and managing PR opportunities• Circulating positive press coverage on website, facebook and twitter, and ensure public comment on all relevant health occurrences.Website marketing including:Monthly review of special offers, copy writing and posting on site.

Functions: • Networking in order to identify and target new areas of business• Managing budgets and financial plans, and exceeding targets• Responsible for recruitment, training & supervision of event staff• Sales and marketing of the conference centre• Applying current legal and in-house HR procedures to ensure the retention of good staff and the provision of high-quality services• Ensuring compliance with health and safety, licensing and other legal regulations

Role: As part of a U.K based team, I was responsible for stores in Ireland and Northern Ireland. My purpose was to maximise HP’s performance in all PC World, Currys and Dixons stores through developing effective relationships at a regional level and creating tailored retailer-marketing plans to drive sales. Functions:• Analysing PCW stock and sales data to identify trends and opportunities to drive sales within a particular store.• Developing marketing plans in line with nationally agreed promotions and plans and ensuring in-store execution.• Identifying under-performing stores, creating plans to increase sales performance.• Training of store staff & preparation of training materials on all HP products.