Expertise in Branding, Business Development, Marketing & Digital Strategies/Activations & Go To Market.• From strategic thinking to operational execution on multiple channels• Digital expertise: from leading transformations to campaigns and performance management• Support Global brands in their ambitions to growth and foster engagement with consumersKey achievements:• Grew sales by 10%, leads by 50% and drove Digital transformation• Elevated brands through strategic… Show more Expertise in Branding, Business Development, Marketing & Digital Strategies/Activations & Go To Market.• From strategic thinking to operational execution on multiple channels• Digital expertise: from leading transformations to campaigns and performance management• Support Global brands in their ambitions to growth and foster engagement with consumersKey achievements:• Grew sales by 10%, leads by 50% and drove Digital transformation• Elevated brands through strategic thinking, storytelling & market activations• Turned market opportunities into operationalised business models partnering with CapgeminiClients:• BRP APAC (Bombardier Recreational Products): management of strategic projects driving growth and customer experience. Strategic planning and long-term business opportunity seeking to ensure the leadership position of the brands.• PEPPER MONEY: : led an end-to-end project launching retail financing for the Sea-Doo and Can-Am brands in ANZ. Negotiated contracts, led strategy, go-to-market for the brands and retailers.• TEFAL Australia (Groupe SEB): Audit of Digital Marketing ecosystem, recommendations, set up of action plans to drive results and elevate the brand: Media Campaigns, CRM, Social, Content and brand Ambassadors. Onboarding and coaching of team members, streamlining marketing processes.• UNIVERSITY OF WOLLONGONG GLOBAL ENTERPRISES: coaching of the executive team on how Digital Marketing could contribute to their growth ambitions.• STENS USA (Leader in Outdoor replacement parts): projects management in relation to multichannel strategy and customer experience enhancement. Definition and implementation of the Social Media strategy for the brand involving: process definition and change management. • WALKSPORT (Walking fitness App): business strategic assessment involving commercial, marketing and distribution strategies. Brand positioning, customer journey mapping, delivering to Marketing strategy & go-to-market plan. Show less

Created in January 2021, Outdoor Experience Factory is the first Outdoor Experience provider of its kind in Australia. With the use of side by side vehicles (buggies), we take our guests on an exclusive guided adventure though untamed natural playgrounds they would otherwise never see. Our guests experience a one or two days Adventure alongside with their friends, family or business colleagues. We also have a Corporate offer and can work in collaboration to create a customised experience… Show more Created in January 2021, Outdoor Experience Factory is the first Outdoor Experience provider of its kind in Australia. With the use of side by side vehicles (buggies), we take our guests on an exclusive guided adventure though untamed natural playgrounds they would otherwise never see. Our guests experience a one or two days Adventure alongside with their friends, family or business colleagues. We also have a Corporate offer and can work in collaboration to create a customised experience that meets business objectives. • Created a premium brand and established a business, profitable in 6 months • Crafted 40 best-in-class experiences alongside with stories & content• Generated a turnover of $150K and formed 10 corporate relationshipswww.outdoorexperiencefactory.com Show less

Key responsibilities:• Brand identity, architecture and positioning• Consumer Engagement & channel strategies• Digital Marketing Campaigns • Go To Market plans• Business Development and Retail Operations• Ambassadorship and Sponsorship • Cross function Project leadership in highly competitive and complex environments• Multi-cultural Team management through Asia Pacific • Driven with ability to challenge status quo and bring unforeseen solutions.Key… Show more Key responsibilities:• Brand identity, architecture and positioning• Consumer Engagement & channel strategies• Digital Marketing Campaigns • Go To Market plans• Business Development and Retail Operations• Ambassadorship and Sponsorship • Cross function Project leadership in highly competitive and complex environments• Multi-cultural Team management through Asia Pacific • Driven with ability to challenge status quo and bring unforeseen solutions.Key achievements:• Re-positioned Sea-Doo & Can-Am brands, shifting to experience & lifestyle• Managed 10 direct reports plus agencies across APAC and a budget of $10M• Worked with a network of 150 retailers. Raised market share by 20% Show less

Key responsibilities:• Digital & Social global ecosystem implementation across Asia Pacific partnering with Adobe• Global digital projects roadmap and targets• Cross function project leadership: Brands, IT, Sales• Social Media ecosystem definition• Digital Marketing campaigns and performance trackingKey achievements:• Led the Digital ecosystem implementation in Japan and China• Onboarded and coached local teams and foster collaboration with the… Show more Key responsibilities:• Digital & Social global ecosystem implementation across Asia Pacific partnering with Adobe• Global digital projects roadmap and targets• Cross function project leadership: Brands, IT, Sales• Social Media ecosystem definition• Digital Marketing campaigns and performance trackingKey achievements:• Led the Digital ecosystem implementation in Japan and China• Onboarded and coached local teams and foster collaboration with the HQ• Defined and implemented the Digital Marketing strategy all the way to campaigns Show less

Key responsibilities:• Global Digital Program delivery: websites, campaigns, E-Commerce partnering with Adobe• Digital delivery agile model implementation• In charge of the Digital Marketing eco-system globally• Global digital roadmap, targets and cross-function teams management• Digital expertise training & coaching around the globe partnering with Adobe• Change management strategy and plansKey achievements:• Contributed to shift the company mindset from… Show more Key responsibilities:• Global Digital Program delivery: websites, campaigns, E-Commerce partnering with Adobe• Digital delivery agile model implementation• In charge of the Digital Marketing eco-system globally• Global digital roadmap, targets and cross-function teams management• Digital expertise training & coaching around the globe partnering with Adobe• Change management strategy and plansKey achievements:• Contributed to shift the company mindset from traditional to Digital in 1 year• Formed and implemented the Digital, E-Commerce & Social Strategy, globally• Onboarded 30 marketers globally, led functional teams (incl. IT) Show less

Key achievements:• Revamped the brands to fit extreme competitive markets• Developed global corporate and retail marcom initiatives (off- and online)• Designed and implemented product launches processes across the businessKey responsibilities:. Brands equity. Products launches. Marketing materials: from traditional to digital. 360 Marketing initiatives through the resellers network. Exhibitions and customer events (Middle East, Africa, Europe…)

Key responsibilities:. E-commerce, web-marketing and multi-channel strategies for Global brands . E-Commerce,E-Marketing projects Management and teams leading. In charge of key accounts (projects progress, risks management, strategic vision). Responsible for the quality and ROI of the delivering services. Development of the customers’ portfolio and loyalty. Definition of the agency's positioning: establishment of a structured and competitive range of services … Show more Key responsibilities:. E-commerce, web-marketing and multi-channel strategies for Global brands . E-Commerce,E-Marketing projects Management and teams leading. In charge of key accounts (projects progress, risks management, strategic vision). Responsible for the quality and ROI of the delivering services. Development of the customers’ portfolio and loyalty. Definition of the agency's positioning: establishment of a structured and competitive range of services . Communication Management : public relations, exhibitions, customers eventsKey achievements:• Crafted the agency strategic vision & goals to enhance commercial outcomes• Developed client’s portfolio from local retail to the global & luxury space• Formed multichannel, acquisitions and loyalty strategies for global brands Show less

Key responsibilities:. Development and implementation of the marketing strategy in collaboration with Global teams . Localisation of the annual marketing plan . Product launches, lifecycle management and contribution to their sales performances. Management of marketing and promotional materials. Market analysis, strategic monitoring and identification of new business opportunities Key achievements:• Managed product launches & Marketing plans in collaboration with… Show more Key responsibilities:. Development and implementation of the marketing strategy in collaboration with Global teams . Localisation of the annual marketing plan . Product launches, lifecycle management and contribution to their sales performances. Management of marketing and promotional materials. Market analysis, strategic monitoring and identification of new business opportunities Key achievements:• Managed product launches & Marketing plans in collaboration with retail• Localised global Marketing strategies & processes - Budget: $3M Show less

. Contribution to the definition of the worldwide subsidiaries budget. Subsidiaries interface for the identification of adapted support in the HQ . Marketing and sales data analysis, sales trends identification