Eva Lundgren Email & Phone Number

Copenhagen, DK

Solna, -, SE

• Responsible for brand- and marketing strategy for the brands Telia, Telia Erhverv and Call me
• Responsible for E-Commerce; including online sales, lead-generation and websites
• Part of the management group for Telia Denmark
• Full rebranding of Call me, including brand DNA strategy, new CVI and communication platform
• Merging Telia Erhverv and Telia Consumer in a one brand strategy.
• Managing and reorganizing a team of 32 leaders, marketing-, digital- and web-specialist, creatives and analysts. Increased engegament by 20 %-points.

Aarhus, Midtjylland, DK

• Part of the ExCom for Bellagroup
• Developing and implementing marketing strategy for all brands within the group
• Building and leading a central marketing team
• Brand architecture and portfolio strategy, including rebranding several brands
• Responsible for all marketing activities across brands and channels
• Responsible for external and internal communication strategy on ESG, working close to director of responsible hospitality on our substantial business focus on sustainability and social responsibility.

GB

• Responsible for optimizing and performance monitoring the overall Nordic marketing budget, contact to media and media-agencies
• Developing marketing strategy for the Nordic markets including maintaining and developing brand positions in the Nordic markets
• Regional (Nordic) responsible in pan European Communication framework and campaign development
• Responsible for creative omnichannel campaign development
• Responsible for developing and executing Nordic branded content strategy including purpose and sustainability communication
• Responsible for all long- and short-term marketing planning

København S, DK

Managing internal marketing-department of 10 employees, and member of the management group for Spies A/S. Responsible for strategy, planning, creative production and execution of all external communication, including online marketing, social media and search. Responsible for content on own website. Responsible for all cooperation with creative- and other.

• Responsible for the first pan-European developed and produced campaign for Thomas Cook
• Analyzing needs for communication framework and campaign material covering 12 different market-leading brands on European markets
• International creative agency pitch
• Developing and producing international framework and campaign including local material together with creative- and media- agency.
• Stakeholder management regarding first pan-european campaign within Thomas Cook Group

Overall responsible for all medieplanning and execution, contracts and cooperation with media-agency, event agency, media and co-marketing partners.Responsible for marketing- and customer-analysis, distribution of catalogues and marketing budget for 5 brands. Also responsible for customer-database, development of customer loyalty, and planning and.

Overall responsible for the website and all DM-activity. Overall product-responsible for roundtrips.Daily responsible for contact to media agency, marketing-analysis and proofing on all catalogues. Responsible for localizing the Nordic developed communication-material to the Danish market, and contact to the Nordic marketing-department and Swedish lead.

Education record

Cand. Merc. - Master Of Science In Economics And Business Administration, Specializing In Marketing, Advertising And Hr.

Education record

Elitecoach