Eva Machlev Email & Phone Number

Israel

o Conducted in-depth market research and user needs analysis to identify product opportunities.o Developed comprehensive product requirements and specifications to guide development teams.o Collaborated closely with UX/UI designers and engineering teams.o Led cross-functional teams to launch products within tight deadlines.o Utilized data-driven insights to optimize product features and user experience.o Developed and executed product marketing strategies.o Implemented improvements to enhance product usability and customer retention.o Successfully launched and managed the new Bezeq Customer portal and Bezeq app for customers: (Onelink) https://my.bezeq.co.il/r.html

Tel Aviv, Israel

o B2B marketing - SOHO, SMB, SME and Strategic clients.o Managed Bezeqstore for Businesses, Bezeq for Business website and Bezeq Business Customer Portal. o Led end-to-end product lifecycle, from ideation to launch.o Worked closely with UX/UI, development, and marketing teams.o Developed and executed comprehensive go-to-market strategies.o Implemented targeted marketing campaigns to drive user growth in order to meet KPIso Utilized data analytics to measure performance and optimize product features.o Supervised digital sales activity, ensure excellence and meet KPI.o Developed and executed comprehensive social, and content marketing strategies across multiple channels.o Created customer journeys, tracked data, and continuously improved performance.

Tel Aviv Area, Israel

o Manage the ongoing client relations, direct contact with C-level managers.o Manage a team of campaign managers, account managers and analysts.o Advertise to B2B and B2C markets.o Draft annual budget and operational activities (Annual 20M NIS budget).o Develop marketing and media strategies.o Plan and lead execution of media campaigns. Specialize in programmatic media and effective targeting as well as socials and mass media.o Manage data-driven release cycle optimization in-order to meet strict clients’ KPIs.o Lead innovative initiatives from idea through POC to release.o Ensure sale excellency, from pre to post-sale, in order to ensure customer success.o Manage website development process throughout all stages: PRS, UX/UI, dev and QA.o Hire, train and mentor employees and set professional agency-wide standards.

Tel Aviv Area, Israel

o Manage client management and social media teams.o Draft client annual budget.o Lead creative, marketing and media strategies.o Manage campaigns production e.g. TV, radio broadcasts, billboards, digital campaigns, etc.o Manage website development prosses throughout all stages: requirements, UX/UI, dev and QA.o Hire, Train and mentor employees.

Tel Aviv, Israel

o In charge of client relations and responsible for execution according to client requirements.o Purchasing media such as TV, digital media, newspapers, billboards and radio.o Managing print production. o Executing client daily tasks and campaigns. Defining client briefs and tasks and responsible for execution throughout all process stages – strategy, creative and studio.