During my tenure as a Graphic designer, and having an extensive background in Marketing, I cultivated a dynamic skill set that enables me to offer a diverse range of services encompassing graphic design to website creation for a myriad of companies. As a graphic designer, I create visual identities, logos, and marketing collateral that distinctly reflect each company's unique brand personality.Simultaneously, I am working on website creations, allowing me to build interactive, user-friendly online platforms tailored to the specific needs of my clients. Navigating the challenges of freelancing, I embraced the role of a versatile creative partner, collaborating with startups and established businesses alike. My dedication to delivering bespoke solutions ensures that each company receives not only visually captivating designs but also functional and intuitive websites.Click on my website to found out more: creativeconviction.design

- Management of the Marketing team- Responsible for the creation of all brand assets (online and offline) including product packaging - Execution of the Brand strategy to build brand equity- Developing the marketing strategy and tactics for new and existing products- Lead the product development team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.- Guiding the day-to-day activities of the marketing team which include CRM (Customer Relationship Management), LCM (Local Cafe Marketing), Digital Marketing, Graphic Design and customer contact.- Undertake continuous analysis of competitive environment and consumer trends that help build defensive marketing plans.- Manage external stakeholders including partner agency(s), leadership team and Café teams ensuring the best outcome for the best ROI.- Manage the marketing budget ensuring maximum ROI across media and production.- Ensure compliance and delivery deadlines are met consistently.- Planning tactical events 3 months out from launch - Continuously manage the Max Brenner CRM program

- Lead a team of 5 Marketeers and 2 Graphic Designers to develop an integrated marketing campaigns incorporating online and offline campaigns to engage customers and buy-in from our franchise network (90 Franchisees).- Creation and execution of new Sharetea brand guidelines to ensure no market share was last - Creation and execution of new Doughkyo brand guidelines to ensure new market share was targetted - Management and creation of new website for Sharetea - Management and creation of new website for Doughkyo (new brand we were developing) - Ensure development, implementation & consistency of the Sharetea Corporate Identity (CI) to ensure brand consistency.- Constantly monitor brand health and feed back to the organisation for corrective action- To work with partner companies, agencies & suppliers to co-develop the Sharetea App and loyalty program- Identify future needs of customers and develop customer insights by translating insights into new products and meaningful advertising campaigns.- Leverage insights and data analytics to enhance the customer experience and benchmark deliverables and targets- Develop and implement a unique loyalty program to drive a quantifiable retention strategy.- To oversee the NPD to ensure it is delivered in line with consumer research, brand and world class implementation.- Manage the Sharetea marketing budget in accordance with the strategic marketing agenda and defined priorities- Develop a working relationship with franchisees and support teams to grow the business- To set and provide regular reports and analysis of marketing ROI to management

During my tenure as a freelance designer, and having an extensive background in Marketing, I cultivated a dynamic skill set that enabled me to offer a diverse range of services encompassing graphic design to website creation for a myriad of companies. As a graphic designer, I created visual identities, logos, and marketing collateral that distinctly reflected each company's unique brand personality. Simultaneously, I was working on website creations, allowing me to build interactive, user-friendly online platforms tailored to the specific needs of my clients. Navigating the challenges of freelancing, I embraced the role of a versatile creative partner, collaborating with startups and established businesses alike. My dedication to delivering bespoke solutions ensured that each company received not only visually captivating designs but also functional and intuitive websites

- Cascade the International brand guidellines and marketing plan to a National approach by designing Australia & Fiji  specific standalone brand assets & campaigns.- Responsible for all online and offline brand assets ensuring cohesion and consistency - Responsible for the creation & execution of all Covid materials both online and in-hotel. - Responsible for the creation of a mini site to ensure local consumer needs were met - Responsible for ensuring all digital channels were up to date - Managing and executing digital content such as social media content & assets, eDM design and in-hotel digital assets - Responsible for creating and implementing the 1, 3 & 5-year marketing plan in Australia

- Developed and execute brand positioning online and in-store inlcuding creating logos and in-depth brand style guides.- Manage the creation and execution of the interactive e-commerce website ensuring great UI/UX- Manage our client's artwork and create realistic mock-ups to ensure a better sell-rate - Responsible for ensuring artwork is print-ready- Researching and presenting new and innovative ideas in the creative landscape with the team formally once a month- Creating all online and offline brand assets - Through insights and understanding of digital trends, creating and implementing innovative campaigns.- Focussing on long-term sustainable brand growth as well as delivering day-to-day communications.- Developing and executing annual and long-term strategic marketing plans and budgets.- Ensuring appropriate, professional and positive relationships with internal stakeholders as well as external agencies.- Input and monitoring budget for all projects, ensuring that sales, profitability and expenditure are in line with targets.- Planning, identifying and presenting key trends, insights and news across the market, on a regular basis as well as via regular sales and marketing meetings.

- Advanced general marketing and creative experience to support all other departments and assist with brand building strategies.- Create both print and web assets in lline with the brand- Contribute to campaign development and content creation based on understanding consumer insights.- Deliver website updates and develop content to encourage website visits, duration and frequency.- Lead new microsite creation in consultation with relevant departments and web supplier; inform decisions about website traffic load, SEO, page proliferation, web user experience ad using digital analysis to inform refinements- Constantly identify opportunities for website improvements and improved usability.- Lead the implementation and creation of the core Institute website strategy- Continually monitor visitor behaviour analytics and A/B test modifications as required to ensure excellent UX/UI- Manage Google Analytics and paid search strategy, Google Charity Grants, SEO/SEM, Remarketing in conjunction with an appointed digital agency.- Define and understand the different audiences visiting different areas of the website and the different motivations and most logical digital journeys.- Coordination of new digital initiatives to support the Institute’s communications, research, and fundraising strategies.- Manage  creative partner agencies to produce multimedia content development and strategy for our presence across all digital and print channels- Management of a highly engaged social media community of 100k+ FB fans, 45k+ IG fans, 25k+ campaigns.- Executing and driving PR strategies for smaller and more frequent campaigns.

- Management of creative agencies working on larger Fundraising Campaigns- Experience in being part of cascading the Centre Marketing Plan from a National approach and also designing Centre-specific standalone campaigns.- Deliver website updates and develop content to encourage website visits, duration and frequency.- Extensive digital design experience including eDM, Website and Social Media content.- Recipient of Westfield Alpha Crucis Awards for Marketing Best Practice in Design and in-centre experiences- Executing and driving Marketing strategies for smaller and more frequent campaigns- Manage Google analytics and paid search strategy.- Extensive experience in delivering integrated and strategic approaches to Marketing Plans to increase brand awareness, brand positioning, lead generation & fundraising. Emphasis on positively contributing to the brand’s profitability and Asset Value.- Intimate knowledge and vast experience working closely with International, Luxury and Australian Designer brands to continue to deliver exceptional yearon-year turnover growth and tailored Marketing support. Experience working with key brands including; Louis Vuitton, Chanel, Dior Perfume & Beauty Boutique, Gucci, Tiffany & Co., ZARA, sass & bide, Zimmermann, Dion Lee, and Lover.

- Assist in the briefing and preparation of Space and Poliform print and digital advertising ensuring all deadlines are met and artwork is delivered to media on time and with accuracy.- Assist in the planning and execution of events for both retail and contract clients.- Assist in the preparation and sending of media releases.- Liaising with stylists and the media to secure placement in key titles.- Oversee the management of GOL’s – media loans.- Assist in the management of Space, SP01 and Poliform websites- Creation of content for social media ensuring information is relevant and adheres to brand identity.- Manage the creation and on-time delivery of emails as required, and ensure content is prepared, delivered and ready to be built and sent as scheduled.- Responsible for ensuring the database in the email program is managed with accuracy and care. Work with the marketing and digital teams to ensure the purity of the database for emails.