Currently in charge of BtoC marketing campaigns for Groupe Partouche, a leader in European entertainment. I joined this company in September 2022, after graduating from INSEEC MSc Marketing, Communication and Business Strategies.My main mission is to develop and broadcast national campaigns based on calendar events or operations emanating from the group, in order to promote offers, build customer loyalty, attract new prospects and create presence in the mind. This job also has a strategic component, with the implementation of automated campaign plans based on a specific target, their customer journey and their activity.I'm also in charge of analyzing campaign performance and monitoring KPIs. Finally, I support the marketing managers in the various establishments (casinos) in the creation and management of their local campaigns and their use of the CRM software.It's a real project manager's job.Thanks to my previous experience at EDF and SNCF Mobilités, I have skills in direct and digital marketing, internal and external communications, and network management. I'm passionate about my job, and I'm always looking to innovate and optimize the results of my actions. I also have good interpersonal skills, team spirit and a strong ability to adapt.