Social media strategist with experience in social media content creation and strategy for startups and corporations in both paid and organic social. My approach to social media growth optimization strategy is driven by data and fueled by strategic experimentation. I've grown brand presence for brands across all industries by over 300% in one month.My work experience is not entirely traditional, but it has allowed me to approach the digital marketing space with a fresh, creative lens. My non-traditional experience has allowed me to think outside the box and create data-driven content strategy that drives results while keeping the brand’s identity at heart. My first foray into professional social media content creation began in 2013, and led me to opening my social media consulting agency in 2017. Since then, I've held consulting positions with TripScout and Ecclesiastical Sewing amongst others, as well as worked on contract projects for the likes of Google.By education, I'm a fashion designer. I obtained my Fashion Design BFA with a focus in couture and luxury womenswear from Parsons School of Design at the New School in 2021, including an internship with Oscar de la Renta. Outside of my fashion design major, I also took courses in the areas of brand strategy, public relations, and trend forecasting. My thesis collection examines the harmony and conflict in duality, influenced by my upbringing as a mixed Vietnamese-American individual.