Eva Ping Email & Phone Number

台灣 臺北市 台北

台灣 臺北市 台北

台灣 Taipei City 台北

-Lead the planning and execution of the 2019-2023 organizational goals for new product launch, including assessing the strengths and weaknesses of market competitors, gaining insights into key customers, and identifying appropriate product applications. -Collaborate with sales team and technical teams to generate regular and quantifiable product applications outputs.- Channel POSM to increase product exposure opportunities.- Plan and execute M-6 promotion and thematic proposals for… Show more -Lead the planning and execution of the 2019-2023 organizational goals for new product launch, including assessing the strengths and weaknesses of market competitors, gaining insights into key customers, and identifying appropriate product applications. -Collaborate with sales team and technical teams to generate regular and quantifiable product applications outputs.- Channel POSM to increase product exposure opportunities.- Plan and execute M-6 promotion and thematic proposals for channel-based customers. - Leverage external technicians to transfer technical knowledge. - Work with internal technicians to produce industrial-grade customer products, resulting in successful launch and sales.- Integrate and apply all product in MKT calendar, including completing internal communication, testing, and feedback collection with customers in the food and beverage industry, effectively enhancing communication efficiency for the marketing and sales teams.-Demonstrate expertise and ambition in channel marketing by submitting annual proposals for channel-based customers. Covering products such as rice, noodles, rolls, and baked goods. -Independently develop the recipe for drink topping and propose innovative and profitable solutions to the sales team for cross-product application. Show less

New Taipei City, Taiwan

Marketing and Brand Management:-Successfully represented and managed multiple European dairy brands as the main representative in Taiwan, including Arla Foods, Frico, and Ambrosi.-Worked closely with Arla Foods to develop and execute marketing strategies, including product launches and promotional campaigns, to drive brand awareness and sales growth.-Organized and executed Arla Pro launch events in Taiwan, showcasing the brand's new products and technologies to key… Show more Marketing and Brand Management:-Successfully represented and managed multiple European dairy brands as the main representative in Taiwan, including Arla Foods, Frico, and Ambrosi.-Worked closely with Arla Foods to develop and execute marketing strategies, including product launches and promotional campaigns, to drive brand awareness and sales growth.-Organized and executed Arla Pro launch events in Taiwan, showcasing the brand's new products and technologies to key customers.-Conducted market research and analysis to understand customer needs and preferences, and leveraged these insights to develop effective marketing plans and sales strategies.-Built and maintained strong relationships with key customers, collaborated closely with cross-functional teams to ensure effective execution of marketing plans and initiatives.PM Experience:-Conducted market surveys and competitor analyses to inform product development, pricing, and distribution strategies.-Worked closely with suppliers to ensure timely delivery of high-quality materials and ingredients, and managed all aspects of the production process to ensure product quality and consistency.-Managed inventory levels and distribution channels to optimize product availability and minimize waste.-Successfully launched new products"Food-fashion yogurt" to market, exceeding sales targets and receiving positive customer feedback. Show less

Education record

Wset Level 2, 94%