• Manage marketing projects, including submitting press releases, recording podcasts, writing newsletters and creating detailed social media plans for the rest of the year• Cultivate relationships with internal and external stakeholders, such as Alila Napa Valley, to broaden brand awareness • Capture photo and video content, design posts in Canva and create interactive Instagram stories that align with brand values to boost audience reach and engagement• Conduct market research and use Instagram and Facebook analytics to gather insight and track performance• Increased audience reach by 102% and audience engagement by 205% in the first three months

• Collaborated with The Hedges • Davis Group, recognized as the best real estate team in Sonoma County, to enhance their social media presence and assist in maintaining past, current and prospective client relationships• Compiled and analyzed data for their 260 clients to develop compelling marketing materials, including tailored social media content, personalized handwritten cards and targeted direct mailers• Orchestrated the design and production of a team website and branded apparel to increase accessibility and brand awareness• Established an Instagram page for the county, gaining over 600 followers total and an account engagement increase of +126.9% in the previous month

• Contributed to the student-run Nationally Affiliated Public Relations Agency by building enhancement of online presence and audience engagement for our client, Chehalem Mountains Winegrowers• Undertook a variety of initiatives including blog writing, social media content creation, media kit development and press release composition• Secured publication of a press release promoting the client’s signature event, Magic in the Mountains, in respected industry publications such as Wine Industry Advisor and Wine Business—increasing event sign-ups and visibility

• Welcomed and assisted customers while operating the register to process transactions• Collaborated with team members to coordinate task completion, ensuring efficient work flow• Maintained communication with management regarding inventory requirements and restocking needs • Demonstrated multitasking abilities in a fast-paced setting• Oversaw cleanliness and organization of the shop, including dishwashing, restocking supplies and managing incoming calls

• Produced compelling content focused on college culture and trending subjects, maintaining a conversational tone during discussions with the co-host to captivate listeners• Generated content tailored to resonate with the college demographic, addressing relevant topics and trends to ensure audience engagement and relevance• Employed professional recording equipment in studio settings and proficiently edited content using Adobe Audition software, ensuring high-quality production standards• Cultivated public speaking confidence through regular engagement with audiences

• Created Facebook and Instagram posts to advertise updates and upcoming events• Designed posts to align with the style and core values of the gym• Wrote thoughtful, concise captions for every post designed to inform, motivate and inspire the Inspired Fitness community