• Active involvement in sustainability project as a staff member of the Guardian Sustainability Forum.• Management and implementation of large-scale strategic studies from end-to-end (both quant and qual, primary and secondary research) to support the commercial and business strategy success.• Leadership, implementation, and oversight of ad effectiveness research for high-value campaigns in different categories (e.g. Travel, Sustainability, FMCG, Automotive, etc.).• Provision of insight to be used in pitches, proposals, presentations and thegeneral winning of ad business using a variety of syndicated insight tools (e.g.TGI, PAMCo, GWI, comScore, Mintel Touchpoints, etc.)• Contribution to the development of the commercial readers panel, as well as the ad effectiveness benchmarking database.

http://www.recircular.net/ #circulareconomy #sustainability

-Analysis, reporting, monitoring of key metrics and ad-hoc analysis for all 15 Zalando markets:engagement metrics, overall shop performance, internal search, A/B tests, onsite customer behaviour, online campaign analysis, Conversion Rate Optimization, click behaviour, deep-dive analysis-Knowledge sharing: organisation of workshops and education of stakeholders / team members within Digital Analytics field-Cross-departmental projects, from tracking concept to data analysis and recommendation-Technical: tracking conceptualization of different online shop features for a later understanding of online users’ behaviour and customer insights.

-Production of reports to understand online customer behaviour of Rocket Internet ventures’ customers (mostly ecommerce ventures), benchmarking reports-Support and training provided to Rocket’s ventures with tracking solutions and web analytics tools

-Reporting and presentations (internally and for Mediacom’s Clients): consumer attitudes, target audience analysis and media consumption, sales, ad awareness, branding, competitor analysis (using mostly secondary research)-Market Analysis and Media Trends-Support in coordination of cross-departmental projects-Collaboration in pitches by preparing presentations and analysis-Support for the preparation of workshops

Follow up on salesManagement of merchandising goods with the Point of SaleManagement of advertising at Point of Sale

Follow up of campaigns, contact with both Media Agency and Creative Agency.Collaboration in the organitation of real-state fairs

Evaluate the risk of the consumer credits