Eva Serra Email & Phone Number

I am part of the digital marketing team at DraftKings, where I focus on new customer acquisition strategies through paid social ad platforms. In this role I have the opportunity to manage our creative presence and our media spend across our Sportsbook & Fantasy channels and am always looking for new ways to innovate our brand positioning.I graduated summa cum laude from Northeastern University where I studied the intersection of psychology and marketing fields. This included many applications of consumer behavior such as decision-making, social persuasion, and motivational influence. In previously held co-ops, I have spearheaded paid social and ad campaigns while gaining comprehensive management and marketing understanding. I hope to continue to apply my knowledge, life experience, and learned skills to find creative solutions to real-world problems. Looking forward to connecting and exploring how we can collaborate!