Eva Wagner Email and Phone Number
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More than ten years experience in the international Fashion and Sports industry, not only creating global fashion collections from scratch always having in mind consumer needs, trends and innovation, but also customizing PUMA's global ranges to a specific market and its customers.During my career I have been able to work in different product areas, such as Footwear, Apparel and Accessories; Men, Women and Kids. I have created highly price-sensitive products tailor-made for certain markets or accounts as well as on trend Lifestyle garments for the male and female consumer.As a Merchandiser I'm working with lifestyle and performance products from the areas Sportstyle/Select, Kids, Running Training Fitness, Motorsport, Teamsport, Basketball and Accessories.I`m very passionate, target focused and highly motivated to master challenges in Product, Marketing and Merchandising.Areas of expertise: Product Management and Development, Product Merchandising, Product Marketing, Apparel & Sports Industry
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Merchandising Manager FootwearPuma Group May 2021 - PresentProvinz Buenos Aires, Argentinien• Product portfolio including footwear from the areas of lifestyle, motorsport, basketball and kids• Teaching a post-graduate sport fashion design class at La Facultad de Arquitectura, Diseño y Urbanismo/University of Buenos Aires -
Merchandising Manager Apparel & AccessoriesPuma Group Feb 2019 - Apr 2021Provinz Buenos Aires, Argentinien• Product portfolio including apparel and accessories from the areas of lifestyle, running training and fitness, motorsport, basketball, teamsport and kids • Monitoring the market with its specifics needs and consumer behaviors • Ensure a profitable and segmented range elevating the brand in the market • Translation of trends to a commercial retail and wholesale level- introducing core lines and initiating cross-category resource strategies • Implementing market specific pricing, segmentation and margin strategies • Department marketing, retail and sales representative- ensuring key stories are adhered to per drop • Presentation of key stories and assortments to strategic accounts and customers -
Teamhead Global Plm, Sportstyle ApparelPuma Group Aug 2018 - Jan 2019Herzogenaurach, Bayern, Deutschland• Lead and manage the Sportstyle Prime/Select apparel product line management team • Implementation and monitoring of the seasonal strategy based on the company's KPIs • Giving instructions to Marketing and work with Global Merchandising on assortments and flow • Align and collaborate with other apparel, footwear and accessories departments • First contact for regional merchandising and key customer managers • Supervise collaboration projects with e.g. Jahnkoy, Kenzo, The Harmony, etc. -
Senior Global Product Line Manager, Sportstyle Apparel WomenPuma Group Jul 2016 - Jul 2018Herzogenaurach, Bayern, Deutschland• Independently developing collection- and marketing strategies as well as CAPs • Manage product line through whole process starting with planning until launching at the international meetings • Working closely with Merchandising, Design and Development, Footwear and Accessories • Presenting product strategy and lines to international partners and key accounts, but also giving sell-in support • Being in charge of costing and product flow planning • Managing collaborations with assests or other fashion brands • Personnel responsibility -
Global Product Line Manager, Lifestyle Apparel WomenPuma Group Aug 2014 - Jun 2016Herzogenaurach, GermanyLifestyle Apparel Women • Managing market- and competitor studies on an international level, analyzing forecasts, sales data, consumer behaviour and market trends • Developing a price and line architecture according to Lifestyle KPIs, product-, marketing strategies and market needs • Briefing of product components together with Design and Development • Supervising the development of marketing tools and -studies and on product communication • Presenting the concept and product lines to international partners and key accounts -
Product Line Manager, Rcc Eea/Emea ApparelPuma Group Jul 2013 - Jul 2014Herzogenaurach, GermanySpecial Make Ups Lifestyle&Performance, Apparel Women, Men and Kids • Develop collection and marketing strategies for certain SMU product lines (CEU, France, India, Intersport Int, South Africa) • Set up detailed seasonal product and marketing briefs • Working closely with Merchandising, Design- and Development teams to secure the final collection matches the market demands • Present strategies and product lines to international partners and customers • Planning and coordination of product timelines and FOB prices • Analysing the SMU business, as well as related markets and competitors -
Associate Product Line Manager, Vertical Product Team ApparelPuma Se Oct 2010 - Jun 2013Herzogenaurach, GermanyVertical Product Team Lifestyle&Performance, Apparel Women, Men and Kids • Liase with region/country Merchandising for all SMU activities (CEU, France, India, Intersport Int) • Coordinating SMU brief incl. RRP structure, linelist and product direction • Cooperating with Design and Development for product creation incl. product review and fitting to ensure the final product is reflecting the market needs • Work closely with Worldcat partners to follow up fobs, margins and SMU process • Follow up forecasts vs sell in quantities and possibly sell-thru rates -
Coordinator Global Retail Marketing, Product Training And Mobile RetailPuma Se Jan 2009 - Sep 2010Herzogenaurach, Germany• Global Retail Marketing, Product Training and Mobile Retail • Multiregional support with POP materials, graphical adaption and translation • Marketing event planning and organization • Data management of internal communication platform • Organization and preparation of product training and training tools • Development and maintenance of online product-training-tool for retail stores • Administration and organization of various European Mobile Retail events • Work experience at Blackstation Product Management (London) -
Coordinator Product Management And Development, Sports Style Division Y-3, AccessoriesAdidas Ag, Y-3 Yohji Yamamoto Apr 2008 - Oct 2008Herzogenaurach, GermanySports Style Division Y-3, Accessories • Management of product creation process from briefing to range launch• Working with Design on the product • Communication and follow up with production companies • Being responsible of creating and setting up sell-in tools, seasonal sales book lets and sell-in preparations • Analysis of sales information for use in future seasons • Preparation of fashion shows -
Internship Product Management And Development, Sports Style Division Y-3, Apparel Women, Men And AccAdidas Ag, Y-3 Yohji Yamamoto Oct 2007 - Mar 2008Herzogenaurach, GermanySports Style Division Y-3, Apparel Women, Men and Accessories • Supporting the Product Management Team in all steps of creation of a collection • Being in charge of enabling a good workflow between Marketing and Design • Maintenance of the product information system RMS and all marketing tools • Being responsible of creating and finalizing the seasonal sales booklet • Creating and updating tools to present the ranges • Doing range analysis and recommendation -
Coordinator Automation And Drives, Marketing – Group CommunicationSiemens Ag Mar 2007 - Sep 2007Moorenbrunn, Germany• Multiregional support with marketing materials• Electronical and postal data transfer of advertising materials• Creation and updating of advertising-materials-catalogue,preparation for its publication in the Intranet• Assisting in the organization and implementation of advertising conferences• Archiving of electronical documents and data
Eva Wagner Skills
Eva Wagner Education Details
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Friedrich-Alexander-University, Erlangen-Nuremberg, GermanyMarketing, International Management, Business Administration, Sociology And Psychology -
Heinrich-Schliemann-Gymnasium (High School), Fuerth, GermanyBusiness Studies And Legal Doctrine, English
Frequently Asked Questions about Eva Wagner
What company does Eva Wagner work for?
Eva Wagner works for Puma Group
What is Eva Wagner's role at the current company?
Eva Wagner's current role is Merchandising Manager Apparel & Accessories at PUMA Group.
What is Eva Wagner's email address?
Eva Wagner's email address is ewagner@gmx.de
What is Eva Wagner's direct phone number?
Eva Wagner's direct phone number is +161748*****
What schools did Eva Wagner attend?
Eva Wagner attended Friedrich-Alexander-University, Erlangen-Nuremberg, Germany, Heinrich-Schliemann-Gymnasium (High School), Fuerth, Germany.
What are some of Eva Wagner's interests?
Eva Wagner has interest in Ftc, Fashion, Travelling, Snowboarding, Crafting Travelling, Foreign Languages/cultures, Music, Running, Running Fashion, Movies.
What skills is Eva Wagner known for?
Eva Wagner has skills like Product Marketing, Product Management, Fashion, Merchandising, Apparel, Marketing, Retail, Management, Sales, Forecasting, Training, Sportswear.
Who are Eva Wagner's colleagues?
Eva Wagner's colleagues are Jingson Lua, Himanshu Pokhriyal, Katie Stopera, Shaquelle Bremner, Dipankar Barman, Xabier Castelruiz Garcia, Sujit Kanhar.
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Eva Wagner
Regensburg2gmx.de, infineon.com -
1dlh.de
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2edgehr.se, gmail.com
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Eva Wagner
Düsseldorf
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