• Revenue Growth: Created a tenfold increase in revenue, rising from 2 MSEK per year to approximately 20 MSEK per year• Award-Winning Branding: Developed a new brand identity, recognized with a German Design Award• Successful Global Launch: Successfull launch on Amazon in key markets including the USA, Germany, and France• Strategic Relocation & Efficiency Enhancements: Led relocation of production from Sweden to Germany, ensuring seamless transition while maintaining operational continuity and boosting efficiency• Multi-Channel Expansion: Successfully launched the product across multiple channels and countries.

• Leadership & Team Management: Led a team of ten employees as part of the Group Leadership Team• Marketing Strategy & Growth: Developed new marketing strategies for example for one brand, incorporating influencer marketing, which resulted in a 25% revenue increase. • Company Positioning & Sale: Collaborated with the Group Leadership Team to ensure the company was optimally positioned for sale, fulfilling the owners' objective

• Revenue & Profit Optimization: Led a team responsible for developing and implementing strategies and tactics to optimize revenue and profit growth for Coca-Cola Enterprises in Sweden• Pricing, Campaign, & Contract Strategies: Created and implemented policies for pricing, campaign strategies, and contract parameters• Significant Profitability Improvement: Successfully transformed Sweden from the least profitable Coca-Cola Enterprises country to one of the top two most profitable within Western Europe• Swedish Leadership Team: Served as a key member of the Swedish Leadership Team, overseeing a team of 800 employees• Business Strategy & Insights, Demand Planning: In the end also held the leadership positions of Head of Business Strategy & Insights and Head of Demand Planning.

• High Growth & Customer Success: Achieved significant volume and profit growth for both Coca-Cola Enterprises Sweden (CCES) and key customer Coop• Tailor-Made Campaign Excellence: Developed and implemented customized campaigns within Coop stores, recognized as best practices within both Coca-Cola Enterprises (Western Europe) and Coop• Strong Collaboration and Recognition: Presented to hundreds of Coop employees at internal meetings, showcasing the strength of the collaboration• Award-Winning Performance: Recognized as Best Key Account Manager (KAM) in CCES 2011, leading to a promotion based on exceptional performance in this role.