I am a key manager in commercialisation and business strategy, including leading a sales team AND market access strategy within the IVD industry. Working as part of a multi-disciplinary team, responsible for the launch, positioning and sales of the company's medicines at regional, district and hospital level. I am involved in pricing strategies, real-life studies and leading value-added projects with physicians, KOLs and payors, which allows me to have a global view of the business and to take advantage of opportunities to interact with all partners and decision makers in the healthcare sector.As Area Manager, I am responsible for coordinating the commercial and promotional activities of the team of medical and pharmaceutical sales representatives in Catalonia and the Valencian Community, providing them with the necessary logistics for this purpose; defining, together with the technical management, the promotional and sales strategies for the different lines of work, products and services offered by the organisation, namely: clinical genetic diagnostic tests specific to medical specialities, diagnostic and clinical monitoring solutions in specific areas such as oncology, dermatology, cardiology, digestive and internal medicine. Technical support, training and scientific updates for medical and pharmaceutical sales representatives; liaison between the sales force and management levels; specialist medical visits to opinion-leading physicians in the target specialties. Participation in the selection of personnel for the Catalonia and Valencia delegations.

Market Access & Public Affairs Manager. + 22 years of experience in the healthcare sector, with more than 11 years in the Pharmaceutical industry as Public Affairs, Market Access and Key Account Manager in Catalonia, Balearic , Valencia and Murcia regions,. My mission was to facilitate the access of innovative medicines to the patients who need them, through project management, development of value propositions and efficient communication with key stakeholders in the socio-health environment. As MA Manager, I am part of a multidisciplinary regional team and I am responsible for the introduction and positioning of the company's drugs at regional and hospital level, collaborating closely in national access, medical and sales, participating in reimbursement pricing strategies, RWE and leading value-added projects and patient associations, which allows me to have a global vision of the business and take advantage of opportunities to interact with all stakeholders in the healthcare field. I am passionate about science and innovation, and I am motivated to contribute to the well-being of patients and the development of the pharmaceutical sector. I consider myself a person with strong communication skills, used to work and lead in performance teams, effective time management, empathy, multi-tasking, analytical person with a logical and systematic thinking process.I am a key partner in clinical development, commercialisation and business strategy, including leading a sales team, market access, pricing & reimbursement within the life sciences industry. Working as part of a multi-disciplinary team, responsible for the launch, positioning and sales of the company's medicines at regional, district and hospital level.