Excited to embark on a new chapter with Cooach AB, a pioneering firm dedicated to providing comprehensive business support to SMEs in IT, finance, legal, and HR sectors. Cooach stands out through its unique approach of assembling diverse teams around clients or projects, facilitated by a collaborative platform that integrates essential systems and services for efficient delivery.Currently, I'm embracing the role of Business Controller for Radio Innovation AB, a dynamic assignment executed both onsite and remotely, in alignment with the CEO's directives. This role is not just about financial oversight; it's about being a catalyst for business growth. I am tasked with the continuous monitoring of business activities, developing and refining processes and routines crucial for the company's expansion. My responsibilities extend to economic management, liquidity tracking, and planning, ensuring a robust foundation for Radio Innovation's burgeoning business activities.Being part of Cooach's business support team allows me to leverage my skills and experience in optimizing resource allocation and task distribution. This role is a perfect blend of my passion for process improvement and digital solutions, aiming to streamline operations and facilitate seamless workflow transitions for clients.Thrilled to contribute to and learn from the collective expertise at Cooach and to assist Radio Innovation AB in achieving its ambitious goals.

As the founder of GoPlany, a SaaS company focused on project budget management for film, stills, and content productions, I spearheaded an ambitious venture that led to substantial personal and professional growth. While the company faced challenges, the experience taught me invaluable lessons in entrepreneurship, digital marketing, and software development.During my time with GoPlany, I had the opportunity to participate in Stockholm City's Scale-up program, which provided essential guidance and resources for scaling our business. In the program, I worked closely with mentors and coaches who helped me refine our sales and growth strategies. I learned to identify 'low-hanging fruits' and develop effective lead generation strategies to meet the needs of our target clients.The program assigned us a business coach and a leadership coach, both of whom played a crucial role in honing our approach to business development and leadership. Their insights and guidance were instrumental in shaping the direction of GoPlany.I honed my skills in digital marketing, digital sales, and CRM, utilizing tools like HubSpot and online advertising platforms to attract and engage potential clients. I also became proficient in website creation and content management systems (CMS) using Webflow, allowing me to maintain GoPlany's online presence.I leveraged various software tools such as Canva, Miro, Trello, Loom, Typeform, and Stripe to optimize our operational processes and enhance customer experience.Despite the challenges faced, this experience empowered me with a diverse skill set and a deep understanding of entrepreneurship and digital business operations. It has prepared me to adapt and excel in various roles and industries, particularly in project management and technology-driven initiatives.

LinkDirectors is a full production service company within CameraLink and a directors agency based in Stockholm. Our speciality is to offer comprehensive combined stills and film production service for agencies and clients. And with our long experience of producing all types of commercials we cover all aspects of film production, regardless if it is a small studio shoot or a big and complex on set production.With clients who demands the very best in every detail, we have made stills and commercials for H&M, Sisley, Jil Sander, Adidas, Coke Zero, Fritidsresor, Gina Tricot, Gant Underwear, NK, KappAhl, MTV among others.

I worked as a freelance film producer in various projects in film production and related producer services through my own company. This includes tasks involving budgets, profitability, and project workflows.I offer production services for both films and still images. Notably, I've developed a budget template for various advertising film production companies in Stockholm. This template simplifies budgeting processes and provides real-time updates on a daily basis. Prominent companies like Bacon, FLX, B-reel, Standard, Acne, and Social Club have all adopted and actively use this budget template.

I Made a short stop at Socialclub Film to work with Jesper Ericstam and the Norwegian commercial OneCall with Los&Co.

I had the privilege to collaborate with Adam Berg and Forsman Bodenfors on the production of the Volvo commercial "Volvo - Made by people." It was an exciting and challenging project set against the backdrop of a gray November in Gothenburg.

Produced commercials for clients including Coop and ATG, among others.Over a span of two years, I worked closely with Forsman&Bodenfors to develop Coop's promotional films. This involved budget calculations for filming, creating production timelines, and aligning them with the release dates for the promotional films.I was also responsible for budget estimation, timeline creation, execution, and delivery of ATG's 'Vinnie the Dreamer' films.

Was lineproducing Grandiosa and EuroJackpot. During 2011/2012 I Produced a service production in Östersund for Bacon CHP and the commercial film for Audi.

Freelance Production Manager

I was responsible for the art department's budgeting and ongoing monitoring during the filming of 'The Girl with the Dragon Tattoo' in Stockholm. This included continuous reporting to Sony's controller regarding the budget and performance of the art department.I also had the crucial role of ensuring copyright control for all set design elements in the film, including paintings, newspapers, TV logos, graphics, and more. I maintained constant communication with Sony in Los Angeles to ensure the copyright compliance of the film's set design content.A testimonial from Sony's legal advisor speaks to the quality of my work:'I just want to tell you what an AMAZING job you have done and how nice it has been working with you!!!! I have told everyone here that I wish you could work on all of my movies! ;) You have been so thorough and on top of everything – you are the BEST art department coordinator that I have worked with in the seven years I have been doing this. Hopefully, if we make the 2nd movie, we will get to work together again!' – July 2011."

While at Pettersson Åkerlund, I not only managed the financial aspects and accounting but also took an active role in training new coordinators in the best practices of working within film production. Additionally, I established effective reporting routines and workflows for both producers and staff, contributing to enhanced efficiency and collaboration within the organization. During my time at Pettersson Åkerlund the company had a significant growth, with the company's turnover increasing from 4 million to 90 million (SEK) by the year 2000.

I worked with a small family-owned wholesale company that specialized in selling security products, including document shredders, to retailers across the country. In this role, I managed financial matters and served as an internal sales contact for the company's nationwide network of retailers, which included companies such as Carl Lamm AB

I served as the Back Office Account Manager for foreign brokers engaged in trading Swedish securities.