Eva has over 35 years of international experience in the tourism, hospitality, gastronomy, and MICE sectors. Her career began in roles involving the conceptualization and management of hotels and restaurants in Spain, Tunisia, and Mexico (1992-2010).She founded evaballarin.com (2010), a website specialized in tourism and HORECA, which features over 900 articles. She was responsible for designing and leading the HIP Congress (2017-2021), consolidating it as the most relevant HORECA event in Europe.Eva has been a jury member of the Premis Barcelona Restauració since 2018, becoming the longest-serving member, and she created the podcast We Are Ladies & Gentlemen (WALG), with over 100 episodes aired in 2019.In 2022, she graduated with a postgraduate degree from Stanford University.Since 2020, she has been a member of Spain’s National Tourism Council, recognized as one of the most influential professionals in Tourism (Top 150 Most Influential in Tourism, from 2020 to 2024) and Gastronomy. She is also an honorary member of the Patronato de Honor of Spain’s Sustainable Restaurants Foundation and a LinkedIn Top Voice.She is the Strategic Advisor for ExpoHorecaHonduras (2023-2025) and ExpoHorecaPanama (2025), and in 2023, she was named an expert in gastronomic tourism by WIPO.She also stands out as an educator in strategic management and entrepreneurship. She is currently a guest professor at the Master’s in Gastronomic Tourism at the Basque Culinary Center (since 2018); professor at the Barcelona Culinary Hub for the F&B Master, the High Pastry Master, and the Restaurant Brand Restoration Master (since 2022); and professor at UIB (Universitat Illes Balears) in the Tourism Management Master’s (since 2024).Her latest project is HORECAlity, the first online classroom/consulting service aimed at improving the competitiveness of hotels and restaurants through effective implementation programs.Eva has traveled across four continents and has lived in Spain, the Netherlands, London, Tunisia, and Mexico. She currently resides between Barcelona and Ibiza. She is also a Boat Captain, a passion that has allowed her to navigate and explore the world from the sea.