Artistic Director at Nenagh Arts Centre, a vibrant arts hub for the community, dedicated to presenting an exciting programme of events that engage and entertain.

As a voluntary committee member of Limerick Fringe, along with the team, we created Limerick Fringe in 2017 to 2019. Through open submissions we programmed a series of performances over 3 days, 5 venues, 34 acts and 104 artists. My main responsibility was Administration & Marketing, including designing and managing the website, managing social media, e-marketing and PR.

I specialise in creating and producing personal & commercial images for clients to reflect their personality or that of their business. I also create awareness of my client’s products and services through creative marketing strategies including website creation, electronic direct mail, marketing literature design & production and campaign management. Working in both B2B and B2C I can adapt to my clients very different individual needs. I work with a variety of industries such as Accounting, Banking, Craftsman, Financial Services, HR, Hospitality, Healthcare, Leisure, Theatre, and Writers.

As part of the leadership team for the Ireland I provided advice and practical support to the Irish business on all aspects of Marketing. Together with the financial, technical and sales managers we developed, implemented, monitored and reviewed the product strategy for each line of business. Achievements:• Implemented an e-marketing strategy to drive traffic to the website, increasing traffic by 26% compared to the same period last year.• Updated website with content specific to the target verticals, increasing the average time on the site by 55% and decreasing the bounce rate by 18%.• Created targeted, sustained lead generation campaigns; 75% of leads in 2009 were successfully converted to sales.• Coordinate, organize & manage seminars, events & technical days attracting C-level executives. • Coordinate with the Sales Director to plan, develop & implement a business strategy based on market potential.• As part of the Zetes European marketing community, work with Corporate to develop communication strategies that can be used on an international & local basis. • Manage a PR officer to create press releases, case studies and communicate Above the Line. • Coordinate & manage the search engine optimisation and online advertising strategy to generate awareness & leads through the use of banners, sponsorship & pay per click campaigns.• Manage the marketing budget ensuring the funds are used to maximum business advantage, and obtaining funds and other resources from suppliers.• Manage all marketing messages and collateral for web, brochures, presentations and other media

On joining Zetes I was keen to develop a CRM solution as no contact database was in place. Once developed I then targeted the market with the appropriate messaging through various campaigns.Achievements:• Implemented a CRM solution, ensuring all data was correct and up to date.• Developed & managed the website, updating with the company solutions as well as supplier products.• Created and managed marketing campaigns, including mail, email & telemarketing • Coordinated, organized & managed solution events targeting various verticals, including healthcare, manufacturing & logistics.• Managed a PR officer to create press releases, case studies and communicate Above the Line. • Managed the marketing budget ensuring the funds are used to maximum business advantage, and obtaining funds and other resources from suppliers.• Managed all marketing messages and collateral for web, brochures, presentations and other media

Sales & Marketing manager for the knitwear company Irelands Eye, a family run enterprise, where customer relationships are vital to grow the company.• Developed the existing client base and indentified new business opportunities resulting in a growth of 45% in the first year.• Managed enterprise accounts, giving a bespoke service to achieve sales targets• Managed a PR officer to create press releases and communicate Above the Line. • Coordinated & organized Trade Fairs and stock rooms nationwide.• Developed market & competitor research identifying opportunities & threat in the market place to aid new product development.• Organised the promotional material used for PR and point of sale