Eva Cetlova Email & Phone Number

Slovakia

Kosice, Slovakia

B2B acqusition for the fastest growing brand in health and fitness industry GymBeam

Martin, Slovakia

• Led the oversight of five key operational domains with a team of +/- 40 personnel, orchestrating seamless coordination across human resources, legal, publications, marketing, and public relations functions. Concurrently, provided strategic support to the General Manager of a 300-employee enterprise.• In parallel, orchestrated the successful renovation of two significant museums (first building of Matica, current Liturature museum and Chateau Brodzany Slavic Museum of A. S. Puskin) This involved meticulous project planning, securing financial backing (combination of our and EU funds) within designated timelines and budget constraints, and proficiently managing procurement processes.Steered the international endeavors of the Slovak National Library, cultivating strategic alliances with both domestic and foreign institutions and media outlets. This strategic engagement resulted in an impressive 300% augmentation in media coverage outcomes.• Assumed the role of Chief of Staff, collaborating with senior executives to conceive and implement a robust crisis management plan in response to the challenges posed by the Covid-19 pandemic. This encompassed adept management of local and state government relations, strategic employee communications, and the orchestration of public communications initiatives.

Bratislava, Slovakia

• As the Marketing Manager for a prominent chain of 20 optical stores strategically positioned within key shopping malls in Slovakia, I played a pivotal role in enhancing brand visibility and driving business growth. Key responsibilities included:• In-store Presence: Developed and implemented strategies to optimize the in-store experience, ensuring a cohesive and appealing visual identity across all locations. Coordinated store layout, merchandising, and promotional displays to maximize customer engagement and sales.• Marketing Materials: Conceptualized and oversaw the production of high-impact marketing materials, including brochures, posters, and signage. Ensured alignment with brand guidelines and conveyed compelling messages to resonate with the target audience.• Advertisement Management: Orchestrated comprehensive advertising campaigns encompassing shopping mall radios, outdoor displays, and indoor promotions. Collaborated with advertising agencies to create impactful content and effectively utilized various channels to reach and captivate the target market.• Social Media Management: Led the development and execution of a social media strategy, engaging customers across different platforms. Created compelling content, managed online communities, and monitored social media trends to drive brand awareness and customer interaction.• In this dynamic role, I successfully blended creative vision with strategic execution to elevate the brand presence of the optical stores, contributing to increased foot traffic, heightened customer engagement, and overall business success.

Martin, Slovakia

• Developed company strategy, vision and mission as an engineering production company, by researching the products of competitors, developing and implementing marketing strategies, and analyzing the performance of the company.• Organized trade show in collaboration with Sales department that gained number of new customers for company portfolio, by creating a target press release, and setting up targeted booth.• Created a new product portfolio structure with clear product segmentation, which led to a 50% increase in click-through rate and doubled the number of new customers within 3 months.

Prague

Senior marketing manager, located in Prague, responsible for Czech, Slovak and Hungarian market in terms of marketing and sales activities for Shaving & Beauty product categories with additional project responsibilities for broader region of CE (Poland, Baltic, Adriatic and Balkan) KPIs: market share, monthly sales result, gross margin, weighted distribution.• Managing regional budget and translate it into turnover plans, sales volumes, margin and A&P. • Work out pricing policy (going prices, net prices) for designated product categories enabling the achievement of the targets for contribution margin.• Roll out of new pricing strategy with deep understanding of local market specific, competitive actions and sales alignment• Responsible for volume and value sales planning • Cooperate with sales management and key NSOs to define and launch a common product range at optimal positioning. • Regularly monitor market trends and competitive activities and initiate necessary market research with proper actions. • Regional responsibility on two shaving and beauty projects launch including market research, analysis, strategic plan preparation, budget allocation and briefing of agencies for CE markets initiative launch.• Overall responsibility for marketing department in Slovak Republic for total Philips consumer lifestyle division

Prague, Czechia

Shopper based design team leader for Czech and Slovak Republic with team of six people in different locations, with different seniority and work scope. On yearly basis team delivered above 110 projects in different scope which was responsible for circa 40% of yearly volume growth of C&SR KPIs: ROI, category x customer growth, total growth on volume for project Yvs.Y sustainability • Analysing market and defining the biggest market opportunities form shopper perspective • Preparation and execution of shopper market matrix plan with deep cooperation with country leaders; budget allocation, source allocation (logistic, IT and finance expert needs) priority changes and ROI• People management, team management, motivation, career planning and promotions, selection process and on boarding of new members (fastest growing team within C&SR)• Invention and roll out (to CEEMEA) of reporting tool with focus on providing real time information on project progress and results; with valid data for different level and structure within organization• Speakers activities HU, SK, CR on different topic related do Shopper understanding and Market trends

Bratislava

Shopper marketing and instore innovation manager located in Bratislava responsible for managing all project for Slovak republic within different customers (form big international wholesale, supermarkets to biggest local grocery chain and drug chain)KPIs: ROI, category growth, B2B partnership • Defining market opportunities and challenges for key focus categories for Slovak market in both shopper marketing and instore innovation areas = strategic growth matrix • Project focused on overcoming of specific retailer's shoppers and their purchasing barrierswith focus on finding of solutions from top-down level • Close cooperation with retailers (Modern trade, Independent trade), creative agencies, publishing house, BTL agencies, ATL and BTL media agencies, research agencies, other manufacturers & suppliers to execute with excellence all projects and plans• Category management, planograms creation (Prospace, Spaceman software), retailer's negotiations, implementation, category specific solution centres development and execution • Budget responsibility including allocation, handling and positive ROI result

Bratislava

Key Account Manager responsible for exclusive Slovak distributor with focus on building and maintaining best in class business cooperation with focus on win-win strategy and delivering sustainable growthKPIs: monthly sales results; growing weighted distribution; B2B leading partnership• Preparation and execution of business plan with cooperation of distributor management with focus on delivery on sales plan. • Budget responsibility • Doted line people management responsibility on training of sales team• Contribution on P&G campus activities and interns onboarding and training

Slovak Republic

Area sales responsibilities in different regions of Slovakia in different time - Bratislavsky, Trnavsky, Trenciansky, Zilinsky, BanskoBystricky, Nitriansky krajKPIs: supervision of account activities execution on define chains; merchandising coverage • Supervision of delivering on agreed sales activities on store levels• Delivering premium instore appearance for sales activities• Managing of group of merchandise (over 35people), selection, on boarding and motivation process

Ing. - Diploma Engineer, Marketing & Commerce, Ii. University Degree - Ing. - Diploma Engineer

English, Economics, Accounting