• Built an internal community in the intranet with engagement events to help increase retention and strengthen teamwork across different departments• Collaborated with cross-functional teams, including design and development, to create compelling landing pages, websites, and digital assets that aligned with brand guidelines• Strategized on-page, and off-page search engine optimizations to increase organic keyword rankings and leads• Migrated from Google Universal Analytics (GUA) to Google Analytics 4 (GA4) including action and conversion tracking• Utilized data visualization and analytics tools to measure campaign performance, track key metrics, and provide actionable insights for continuous optimization by custom building Looker Studio reports• Monitored website analytics and performance metrics, utilizing tools like Google Analytics and heatmaps to gain insights and identify areas for improvement• Effectively project managed the blog from end-to-end, encompassing tasks such as blog intake, copywriting, strategic calendaring, SEO reviews, publishing, and comprehensive reporting• Spearheaded website UX, SEO, and design refresh, increasing unique job application leads by 490% within a month• Researched and pinpointed new sources for leads that generate 25% of all leads per month• Implemented custom rich-text schema, increasing organic leads by 10%• Strategically enhanced the website's user experience (UX) to streamline the job application process, leading to an impressive 850% increase in unique job applications year over year• Successfully implemented UX and SEO optimizations, resulting in a 967% increase in unique resume submissions within a year

• Produced intent-driven content for Pinterest and Google My Business listings with location-based keywords and tags• Implemented conversion tracking with Google Tag Manager (GTM)• Lead all external writing projects including content strategy, planning editorial calendars, sourcing and coordinating with contract writers, SEO optimization, and publishing

• Managed and optimized six-figure full-funnel pay-per-click (PPC) campaigns campaigns on LinkedIn, Meta (Facebook and Instagram), and Reddit.• Leveraged A/B testing and data analytics to continuously optimize and increase conversions for paid social media ads• Sought and handled B2B partnerships with lead generation and sourcing companies• Implemented data-driven SEO strategies including technical, on-page, and off-page resulting in an increase in organic keywords, topical authority, website traffic, and conversions• Evaluated website and paid social media analytics for opportunities and trends to send in a digestible report to management on a monthly basis

• Optimized and populated Pinterest and Google My Business listings with discovery keywords and intent-driven content• Implemented social media pixel and Google Tag Manager tracking for conversions, user activity, and other KPIs• Lead all external writing projects including content strategy, planning editorial calendars, sourcing and managing a team of contract writers, SEO optimization, and publishing• Spearheaded blog layout redesign to improve UX/UI with menus, filtering, search, tags, and CMS improvements• Refreshed website copy combined with relevant, long-form niche articles resulting in a 140% increase in un-branded and ranked keywords in a 5 month span• Achieved a 135% increase in organic search traffic in 4 months with on-page and technical SEO• Successfully obtained organic anchor-matching backlinks from Yahoo, MSN.com, and educational institutes

• Managed 11 client accounts simultaneously across Facebook, Youtube, Google MyBusiness, and Instagram• Created copy and visuals for 60+ social posts weekly while monitoring engagements• Produced weekly industry standard, comprehensive, and visually compelling dataanalytics reports for clients• Increased quality of leads by optimizing leads funnel through Facebook Ads• Corresponded weekly with Facebook and Google representatives to improve ad KPI• Formulated organic, PPC, and digital ad campaigns across Facebook,Instagram, and Google Adwords, boosting client engagements by 14% and post reach by157% in a month• Managed multiple campaigns highlighting advantages and countering disadvantages• Wrote and distributed press releases for informational seminars• Actively optimized website copy, metadata, and backlinks to improve page rankings and SEO• Refreshed Google Adwords copy across all client accounts resulting in 116% increase in CTR

• Applied consistent SEO: backlinking, internal links, metadata, key phrases, crawlability• Consistently keep Wordpress and domain up to date (SSL, Cpanel, PHP, security)• Developed and established an e-commerce store specializing in artisan keycaps and digital downloads using WordPress and WooCommerce platform. Implemented industry-leading SEO practices to optimize the website's visibility and search engine rankings• Managed multiple channels of social media: Youtube, Twitter, Instagram, Reddit, Pinterest • Implemented strong personal branding, creating an influential online identity• Produced videos and visual content specializing in: lifestyle, fashion, travel and healthy living using Da Vinci Resolve, Adobe Photoshop, and Adobe Premiere Pro• Monitored and analyzed Google Analytics, trends, and visitor data to evaluate marketing decisions• Built strong relationships with viewership to increase sales of integrated sponsored products• Implemented HubSpot to design and execute engaging email campaigns and newsletters centered around artisan keycap products and gaming news• Exceptional communication skills developed through sales negotiations with brands• Created media kits for different niches using Adobe Photoshop and Canva• Acted as a project manager for cross-influencer sponsorship opportunities• Featured in CTVs Marilyn Denis Show (2015)

• Implemented strong personal branding, creating an influential online identity• Produced videos specializing in sharing tips to young women: lifestyle, fashion, travel and healthy living• Achieved and created a niche of 72,800+ subscribers with 11.5million+ video views• Monitored and analyzed Google Analytics, trends, and visitor data to evaluate marketing decisions• Built strong relationships with viewership to increase trust and sales of integrated sponsored products• Exceptional communication skills developed through numerous contract negotiations with brands• Created media kits reflecting different channels and kept them up to date• Featured in CTVs Marilyn Denis Show (2015) and San Francisco Globe (2016)

• Produced compelling digital content (written, visual, & video) about female themed topics• Assisted in developing 2 month long editorial calendars • Coordinated with local influencers and businesses to conduct interviews and press releases• Maintained active engagement on Instagram and Reddit to drive traffic to website• Most effective post "Girl Codes Vs. Bro Codes" produced 5,000+ unique views in a month

• Managed and created Google My Business Account for local SEO• Succeeded in making KOI Hair Studio the top organic search listing on Google for “Brampton hair studio” and “Brampton hair salon” using local SEO strategies• Created a mobile and desktop friendly website with easy navigation to increase leads and decrease bounce rates• Managed and executed all marketing activities, including: live feed from Toronto World MasterCard Fashion Week 2014 and cross-platform promotions