Eva Cid Antón Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Strategic Marketing Division

Madrid Area, Spain

- Responsible for designing and implementing the school´s marketing and communication strategy, reporting to the CEO.- Design, launch and maintenance of the school´s website.- Develop and execute an annual marketing plan in line with the marketing strategy and objectives, including advertising campaigns (online and offline), website, social media, school´s pricing policy, external communication.- Plan, book, design, execute and track all advertising campaigns, both offline (flyers, mailings, busses, billboards, magazines, etc) and online (school website, blogs, other websites, SEO, SEM, Social media, etc). - Establish strong and strategic relationships and commercial agreements with the heads of nursery schools relocation agencies and multinational companies in the area as well as with embassies.- Responsible for admissions in the school and the smooth running of the admission process, from the initial enquiry, visit to the school, interview, assessments and student enrolment.

Madrid Area, Spain

- Develop the company´s global digital strategy for the short and medium term to lead the future of the customer experience and brand engagement, powered by digital and technology.- Define and implement the annual online marketing plan, focusing on maximizing all marketing activities in digital platforms (owned and paid)- Focus on connecting with consumers across multiple digital touch points through the consumer decision journey.- Management and supervision of digital agencies (website, App, search, social media, online brand reputation, etc)- Designe the path for the evangelisation of Digital marketing across the organization.

Madrid Area, Spain

- Develop and execute the marketing plan for the Family Business and Local Store Marketing.- Responsible for growing the family business (Happy Meal licensees, brand & promotional campaigns to parents and kids, new product launches in the Happy Meal menu, children play areas, birthday programs, etc)- Develop national couponing campaigns with online and offline distribution. - Cross promotions with major brands with similar target audience.- Maximize the communication of services that work towards differentiation within the market sector: free wifi, 24h restaurants, drive-thru, easy order kiosks, restaurant new image, McCafe, etc.- Collaborate with franchisees in developing their local marketing plans aligning the strategy with the national marketing plan and company´s priorities.- Managing marketing budget: 12 million euros.

- Responsible for the implementation of global brand building strategies in Spain and Portugal and alignment of marketing strategies with corporate policies.- Support and consultancy to fellow Directors from other divisions (studios, consumer products, parks, media, Disney Stores)- Collaborate with the Management Board to lead synergy projects and new business opportunities, and develop a 5 year growth plan to reach additional growth for the properties identified. - Responsible for coordinating the local strategy for live shows between licensees and Disney Live Family Entertainment globally.

- Key Account Manager and Trade Marketing Manager, managing more than 500 references in Carrefour, Dia, Auchan, C&A.- Define KA´s business strat planning and budgeting in Spain and Portugal. Implementing 5 year sales plans for each KA per subcategory as well as annual revisions.- Establish and execute retail yearly plans managing the marketing budget. Trade / roadshows every semester.- Develop and execute sales promotions and PR activities with retailers involving other Disney divisions by creating internal synergies and ensuring incremental business.- Quantitative and qualitative sales analysis and store-checks in order to find new business opportunities in each category. Retail sales results 33% higher than budget in 2006, 22% in 2007 in Carrefour.- Global award in Retail Sales & Marketing: “Outstanding Marketing Program co-branded food launch at Carrefour Spain” and European award: “Best Practice Award for Kid´s room concept in Carrefour Iberia”. 2006.

Madrid, Community Of Madrid, Spain

- Responsible for creating the media department: planning, negotiating and purchasing advertising space (press, magazines, radio, television, outdoor, etc). - Managing annual budget: 30 million euros.- Develop advertising campaigns on TV, radio, press, magazines, outdoor, internet: creativity, partners, media, etc.- Analysis of promotional and advertising activities internally and from the competition, as well as market share evolution.- Define and implement the Marketing Plan and control the marketing budget.- Plan and develop promotional activities (ATL and BTL) in collaboration with the purchasing departments.- Develop local marketing activities in certain stores

Madrid, Community Of Madrid, Spain

- Participate in projects of Process Redesign, Business and Market Analysis, Strategic Plans and Benchmarking Studies.

Baltimore, Maryland Area

Develop campaigns to capture new customers and loyalty programs for existing customers.Summer

Masters, Sales And Marketing Management

Bachelor Of Science, Business Administration. Graduated Cum Laude.

High School