I am glad that I was given the opportunity to create the success story of a young brand that has developed from zero into hero – it means into a fourth spontaneously known bank brand and a brand whose ads are among the most spontaneously known bank advertisements. Except a comprehensive coverage of the entire agenda of marketing, internal and PR communication, I also had the opportunity to successfully solve strategic challenges that have significantly moved the bank forward. Such were, for… Show more I am glad that I was given the opportunity to create the success story of a young brand that has developed from zero into hero – it means into a fourth spontaneously known bank brand and a brand whose ads are among the most spontaneously known bank advertisements. Except a comprehensive coverage of the entire agenda of marketing, internal and PR communication, I also had the opportunity to successfully solve strategic challenges that have significantly moved the bank forward. Such were, for example, the launch of Prima banka's first purely image campaign “Je prima mať dobrú banku”, which brought the bank the best communication results in history; as well as the comprehensive coverage of the successful rebranding of the former Sberbank Slovakia to the Prima banka brand in extremely short time. Prima banka is the fastest growing retail bank in Slovakia and a brand that, with its simple, clear, straightforward and fair communication, as well as a very well-established media strategy, has developed into one of the most communication-successful banking brands. I am glad that I can stand behind this marketing story and develop it further. It's nice to have a good bank!Responsibilities: - Brand strategy and brand communication of the Bank - ATL&BTL campaigns- Media planning- Merchandising and branding of the Bank branches&ATMs- Public relations, internal communication and event marketing- Crisis communication- Leadership- Change management Show less

Taking responsibility for a weakened marketing team at a time of major personnel changes in the bank and putting it back on its feet with a new staff was not an easy challenge. Especially not at a time when you need to work intensively on the strategic design of a new communication concept and on a new brand strategy. It was the endless enthusiasm for my work and the brand, strong organizational skills, sense of responsibility and sense of detail, as well as the right motivation of skilled… Show more Taking responsibility for a weakened marketing team at a time of major personnel changes in the bank and putting it back on its feet with a new staff was not an easy challenge. Especially not at a time when you need to work intensively on the strategic design of a new communication concept and on a new brand strategy. It was the endless enthusiasm for my work and the brand, strong organizational skills, sense of responsibility and sense of detail, as well as the right motivation of skilled people in my team, that helped me to implement fundamental organizational and process changes in the marketing team, and to prepare and launch marketing activities related to the new brand strategy and the new communication concept.Responsibilities:- Brand strategy- Brand communication- Corporate identity - Leadership- Change management- ATL/BTL Campaigns- Media negotiations and Media planning- Budgeting Show less

It does not happen every day that you have the opportunity to stand at the birth of a completely new mission, vision and values of the company and actively participate in this process from the position of a key manager. And if you have the opportunity to build and implement a new internal brand, or a new communication concept and brand strategy, or successfully cover the most fundamental crisis communication within the banking sector, it is a job that is really worth it. I am grateful for all… Show more It does not happen every day that you have the opportunity to stand at the birth of a completely new mission, vision and values of the company and actively participate in this process from the position of a key manager. And if you have the opportunity to build and implement a new internal brand, or a new communication concept and brand strategy, or successfully cover the most fundamental crisis communication within the banking sector, it is a job that is really worth it. I am grateful for all the communication challenges that the position of Head of PR brought to me and thanks to which I significantly strengthened my communication skills, strategic and creative thinking, relationship with key media but also competencies in internal communication, internal PR and HR marketing.Responsibilities:- External and internal communication - Communication and PR strategy- Media relations - Event marketing- Corporate Social Responsibility, Sponsorship- Crisis communication Show less

Responsible for external communication of the company (active media relations, press releases, press conferences, PR campaigns and other BTL activities, crisis communication, cooperation with the spokesman of the company, etc.) and partly also for internal communication. Participating at the key ATL campaigns.

Preparing communication and PR campaigns for key clients of agency, press conferences, press releases, coordination of communication between clients and agency. Active communication with media, active media relations. Developing crisis communication scripts and their implementation to the practice. Coordination of ATL activities.

Editor of Strategie monthly, aimed mainly at Online section. Preparing articles, interviews, researching interesting topics for this monthly, preparing a special separate insert Online.