Eva Ferguson Email & Phone Number

Limerick, Ireland

🎗️ Overall responsibility for marketing & communications department, incorporating external and internal communications, PR & media relations, marketing and branding and management of national and international conferences and events, supporting over 200 employees and 75 customers worldwide🎗️Build and maintain excellent relationships with internal and external stakeholders to support execution of key marketing and communications strategies 🎗️Lead ongoing development, drive new ideas and oversight of crucial brand marketing initiatives, including monitoring and measuring the effectiveness of all marketing campaigns🎗️Create content for all internal and external communications, distributing valuable, relevant and consistent information with the goal of achieving accurate, factual and balanced media reporting. This includes social media, website, press release and employee comms content creation.🎗️Engage and manage European and US-based PR agencies to oversee bespoke communications for the company🎗️Project management of the creation of NAC’s annual report, in conjunction with the Chief Financial Officer, producing over 60 pages of content and graphics🎗️Develop clear and defined logistics plans in support of internal and external communications for confidential and commercially sensitive business matters🎗️Planned and executed the opening of NAC’s new headquarters opening in Limerick, with over 200 guests, which involved large event management and extensive communications with a range of stakeholders🎗️Organise and execute all domestic & international conferences, events and sponsorship

Limerick, County Limerick, Ireland

🎗️ Developed and distributed corporate content across internal and external channels, including employee emails and newsletters, press releases, social media and intranet posts, brand videos, brand storybooks, annual report and company website🎗️ Led the company rebrand in 2018, which involved creating a new narrative for the business supported by a new tagline, messaging, imagery, and design system

Limerick, County Limerick, Ireland

🎗️ Established the Marketing and Communications department in 2016, in support of a structured approach to the preparation and development of marketing and communications campaigns required across seven locations globally for a top 10 leasing company🎗️ Development and execution of distinct marketing strategies, which supported an improved business performance and enhanced brand awareness and loyalty🎗️ Supported CCO requirements, providing specific reports on an ad-hoc and ongoing basis, delivering input on specific topics to the C Group senior management team and board papers🎗️ Formulated, launched and automated several customer-oriented applications on in-house IT system, which cultivated collaboration and improved efficiencies across the business🎗️ Completed a brand refresh in 2017, a campaign which saw the introduction of a new corporate website, PowerPoint template, image bank, business cards, corporate signage and stationery🎗️ Prepared and managed monthly, quarterly and annual budgets for the marketing department

Limerick, County Limerick, Ireland

🎗️ Researched, compiled and circulated sales reports to the business as well as industry insights, news and market intelligence, supporting CCO and global sales team🎗️ Automation of the in-house deal tracker/transaction reporting system from a time-consuming process to a reliable and accurate report, which improved performance across the business🎗️ Organised attendance at international key conferences and bespoke customer events

Matthew Stephens Jewellers, Limerick

𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Managed nine high-profile jewellery brands, tracking and analysing market trends to determine the product direction taken by the store each season, continually researching market and industry trends to anticipate possible future branding opportunities𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Coordinated the launch of an in-store Swarovski shop, planned and project managed the installation of the Swarovski shop fitting and merchandising supports𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – Developed, managed and maintained all social media efforts, initiating and growing the store’s social media channels𝐏𝐫𝐢𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – Liaised closely with external graphic agencies to produce luxury consumer catalogues, magazines and flyers, ensuring efficient delivery and good budget control practices𝐕𝐢𝐝𝐞𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Prepared and supervised the production of all instore promotional videos𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – Organised corporate sponsorship, diamond and fashion jewellery events𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 – Analysed sales and marketing campaigns in conjunction with store management to meet goal of marketing effectiveness and increased sales in each trading period

Professional Diploma In Digital Marketing, Distinction, Distinction

Master'S Degree In Business Management, First Class Honours Degree

• Subjects included business communications, strategic management and business simulation. • Thesis: ‘Brand Narratives: the industry’s.

Accredited Jewellery Professional, Jewellery Essentials, Colored Stone Essentials, Diamond Essentials

Graduate Diploma In Business Administration, First Class Honours Degree

• Subjects included management, accounting and finance, marketing analysis, personnel management, management information systems.

Bachelor Of Arts, English, Geography, Tefl, Honours Degree

• Major: English & Geography; Minor: Psychology & Irish • Special Elective Stream: TEFL (Teaching English as a foreign language) • Final.

English, Irish, French, German, Maths, Biology, Art, Business Studies, Religion