Marketing Channel Director
Athens, Greece
● Contributed to the total corporate growth increase, establishing PLAISIO among 500 most growing European companies (8 years in a row), initiating, promoting, supporting a multichannel sales system● Launched 13 new stores in Greece and Bulgaria (incl. grand opening, visual merchandising, new design and concepts’ activities), by supervising closely all merchandising and event marketing teams (21 stores in total along with existing ones)● Planned, produced and distributed all B2B, B2C catalogues and newspaper inserts (8 issues/month; 9mil. copies in total annually)● Reached a record of daily visitors and registered users on the online stop (www.plaisio.gr), announced by Focus Bari Research as the 1st viewed online shop in Greece (2007)● Leveraged profits by building from scratch successful brand names for product series (i.e. Turbo-X, Sentio, Q-Connect, @work), still promoted on stores