Eva Guterres

Eva Guterres Email and Phone Number

Vice President, Market Research and Consumer Insights @ Emeritus
Baltimore, MD, US
Eva Guterres's Location
Washington DC-Baltimore Area, United States
About Eva Guterres

Results-driven research and insights leader with 15+ years’ experience leading high-performing teams and delivering actionable strategies. Record of success directing large-scale market research projects, analyzing complex data sets, and advising executive teams to make data-driven decisions.Skilled at building strong partnerships across organizations and mobilizing cross-functional teams to execute on strategic priorities. Adept at distilling insights into compelling narratives and presentations to influence key stakeholders.Passionate about bringing the voice of the customer into decision making. Experience spans industries including higher education, consulting, technology, and non-profit. Proven track record of leveraging research and insights to solve pressing business challenges and contribute to improved performance, growth and competitive advantage.Expertise spanning the full lifecycle of primary and secondary research and insights, qualitative and quantitative, from designing studies and collecting data, to advanced analysis and converting findings into action.Excels at project management, budget oversight, vendor relations, and leading remote/virtual teams. Combines analytical rigor with curiosity and vision to drive innovation. Articulate communicator focused on audience needs. Track record of career progression in leadership roles.

Eva Guterres's Current Company Details
Emeritus

Emeritus

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Vice President, Market Research and Consumer Insights
Baltimore, MD, US
Eva Guterres Work Experience Details
  • Emeritus
    Vice President, Market Research And Consumer Insights
    Emeritus
    Baltimore, Md, Us
  • Emeritus
    Vice President, Market Research And Consumer Insights
    Emeritus Dec 2021 - Present
    Washington Dc-Baltimore Area
    Spearheading and overseeing proprietary research initiatives to fuel both learner (b2c) and institutional partner (b2b/Enterprise) product and marketing, catering to our current and prospective educational offerings and optimizing Product-Market-Fit for new offerings. Including primary qualitative and quantitative methodologies, as well as market and desk research.Analyzing major educational sectors to understand learner preferences, thereby directing our future educational program and service endeavors, as well as marketing, positioning, and messaging in effective Go-To-Market Strategies.Championing bringing the Voice of the Customer into the forefront of strategic decision making across the organization. Partnering with PR, Communications and Marketing Teams in delivering thought leadership research to elevate the awareness and perception of organization as a leader in the Executive Education space.Leading exploration in using AI in research and insights, especially in areas of unstructured, massive amounts of data. Encouraging an innovative approach to research and insights among team members.Collaborating closely with parallel research wings (like Learning Analytics and Learning Experience) and partner units (Product, Partnership, Marketing, Revenue, Outreach, Enterprise, Strategic Planning, Learning/Design, and Operations) to amalgamate insights about programs, learners, and broader educational trends.Influencing stakeholders across the organizational spectrum, catalyzing insights that spur growth, amplify learner satisfaction, and direct program design decisions.Exhibiting robust leadership and team oversight prowess, ensuring the team consistently delivers transformative insights. Hiring, training, managing and inspiring highly experienced professionals in multiple countries and regions.Cultivating an inclusive, energizing, and market- and learner-focused team ethos, balancing organizational imperatives with individual professional growth.
  • Emeritus
    Director, Market Research And Consumer Insights
    Emeritus Apr 2019 - Dec 2021
    Greater Boston Area & Greater Baltimore/Washington Dc Area
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India, and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. For more information, please visit https://emeritus.org
  • The Y In Central Maryland
    Strategic Impact Committee Member
    The Y In Central Maryland Sep 2024 - Present
    The Y is a mission-driven, charitable organization in Central Maryland dedicated to developing the full potential of every individual through programs that build healthy spirit, mind and body for all.
  • Emerge
    Venture Partner
    Emerge Jun 2024 - Present
    Emerge Education is a European seed fund investing in founders solving the $8.5tn skills gap. Backed by world-class education entrepreneurs and leaders, we provide the best environment in which to start global education companies.
  • Baltimore Women In Business For Good
    Founding Member
    Baltimore Women In Business For Good Aug 2023 - Present
    Baltimore, Maryland, United States
    Helping professional women in Baltimore build connections, enrich our professional and personal lives while doing good for the greater community. We come together to network, donate, learn about and support local nonprofits.
  • Fohe
    Member
    Fohe Jun 2023 - Present
    3000+ founders, executives, educators, operators, investors, and advocates building the future of postsecondary education & training, including traditional and alternative higher ed, workforce development, corporate learning, and lifelong learning.
  • Chief
    Member
    Chief Feb 2022 - Present
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
  • Laureate Education
    Director, Market Research And Consumer Insights
    Laureate Education Mar 2009 - Apr 2019
    Baltimore, Maryland Area
    Managed market research, consumer insights and market development initiatives and served as lead strategic research adviser for a leading global network of higher education institutions, serving more than one million students worldwide through nearly 70 universities in 25 countries, in the US, Asia, Europe, Latin America, Africa, and the Middle East.Successfully manage a diverse team of market researchers, clients and external partner relationships in face-to-face, and virtual settings across multiple time zones.Effectively execute comprehensive research on product and program development assessments, pricing research, market positioning and messaging, customer experience and outcome studies across multiple brands.Research led to: Improved business performance; new product launches; changes in recruitment strategy and targeting; modifications to positioning, messaging and pricing strategies; improvements to the customer experience; as well as adoption of research best practices company-wide.
  • Laureate Education
    Sr. Manager, Marketing Research
    Laureate Education Aug 2007 - Mar 2009
    Baltimore, Maryland Area
    Laureate has a network of almost 70 campus-based and online universities in 25 countries, that offers undergraduate and graduate degree programs to over one million students worldwide. It is is the largest global network of degree-granting higher education institutions, and students are part of a diverse, international community that spans the Americas, Europe, Africa, Asia and the Middle East. Laureate's institutions offer undergraduate, master’s and doctoral degree programs in fields such as business and management, medical and health sciences, engineering, information technology, architecture, education, law, communications and hospitality management. Managed market research and consumer insights initiatives for one of Laureate Education's largest universities. Designed and conducted quantitative, qualitative and secondary research that addressed strategic initiatives in areas such as brand development/positioning, pricing strategy, customer decision-making, claims development, concept testing/new product development, regional market assessments and competitor analyses. Developed and implemented annual research plans, synthesized insights to inform long term strategic plans.Collaborated with cross-functional, globally diverse teams.
  • Infocomm International
    Sr. Market Research Manager
    Infocomm International Feb 2003 - Jul 2007
    Washington D.C. Metro Area
    International trade association for the professional audiovisual (AV) and information communications industries. 4,200 members, including manufacturers, channel partners, end-users and multimedia professionals in corporate and higher education. Leading resource for market research, news, training, education and certification programs as well as show management for InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. 100 employees. Led development of market research to help the organization meet its strategic goals as the premier international trade association of the professional audiovisual and information communications industries. Provided members latest market data on general, business, competitive and technology trends, to assist members in business planning.Established and implemented research methods, such as online surveys, mailed surveys, interviews, or focus groups, analyzed quantitative and qualitative data and create and present actionable recommendations. Managed relationships with market research suppliers as well as internal market analysts. Managed the creation and execution of market research marketing efforts such as direct mail, webinars, seminars, presentations and overviews. Coordinated with PR Department in the dissemination of market research data to trade press and national and international business press.
  • Telia Company
    Market Analyst
    Telia Company Feb 2001 - Dec 2002
    Washington D.C. Metro Area
    Telecommunications company providing IP backbone, wholesale voice, and capacity services, supporting companies in telecommunications, broadcast media, online gaming, and other network-dependent ventures. Part of TeliaSonera, the leading telecommunications company in the Nordic and Baltic region of Europe. $12B in revenue and 30,000 employees.Analyzed the telecommunications market to identify new growth opportunities. Analyses included customers, competitors, market drivers, regulations and emerging technologies. Tracked key external, internal and anecdotal data to monitor trends, opportunities and risks in the market. Supported strategic planning process & special research topics for the company leadership and applicable business units.
  • Perfect Commerce
    Market Analyst
    Perfect Commerce Dec 1999 - Dec 2000
    Washington D.C. Metro Area
    The leading provider of "On Demand" supply management solutions. More than 500 clients, 165,000 users and 11,500 suppliers. Commerce One was one of the pioneering e-commerce companies, and was acquired by Perfect Commerce in 2006.Researched latest trends in e-services market space and presented findings to executive management.
  • Robert H. Smith School Of Business
    Marketing Research Assistant
    Robert H. Smith School Of Business Sep 1999 - May 2000
    Washington D.C. Metro Area
    A major public research university with 35,000 students and a budget of $1.3B. The Robert H. Smith School of Business has a top 25 MBA program.Performed research in the areas of e-commerce and marketing at the Department of Marketing at the Smith School of Business at the University of Maryland. Assisted in preparing course work and cases for faculty.
  • Embassy Of Sweden
    Assistant Technical Attache
    Embassy Of Sweden Nov 1996 - Jun 1998
    Washington D.C. Metro Area
    The Technical Attaches are part of a network of consultants in strategic locations worldwide. They help Swedish companies with business development. The Technical Attaches are now a division of ITPS – The Swedish Institute for Growth Policy Studies.Performed consulting work in the fields of market analysis, business development, and competitive intelligence for Swedish industry, leading to increased sales in the US for Swedish Global Fortune 500 companies. Conducted environmental analyses for industrial corporations and governmental authorities in Sweden, and presented these to executive management.
  • Atlas Copco
    Product Manager
    Atlas Copco Oct 1995 - Nov 1996
    Stockholm, Sweden
    Atlas Copco’s products and services range from compressed air and gas equipment, generators,construction and mining equipment, industrial tools and assembly systems to related aftermarket and rental. $7B in revenue, 26,000 employees.Managed and controlled product groups with a budget of $9 million. Managed numerous national key accounts, including auto manufacturers Volvo and Saab.
  • Inesc
    Research Engineer
    Inesc Oct 1994 - May 1995
    Lisbon Area, Portugal
    Managed a telecommunications project for the largest research institute / technical university in Portugal. Optimized quality of materials for optical fibers.

Eva Guterres Skills

Market Research Competitive Analysis Strategy Strategic Planning Marketing Research Leadership Market Analysis Management Competitive Intelligence Segmentation Marketing Strategy Analysis Research Design Qualitative Research Research Product Management Analytics Customer Insight Marketing Consulting Crm Cross Functional Team Leadership Business Development Quantitative Research Team Building Focus Groups Primary Research Product Marketing Data Analysis Business Strategy Project Management Team Management Business Planning Spss Budgets E Commerce Online Research Marketing Management Direct Marketing International Business Training Public Relations Survey Design Brand Equity Consumer Behaviour Sales Market Intelligence Strategic Partnerships Strategic Thinking

Eva Guterres Education Details

Frequently Asked Questions about Eva Guterres

What company does Eva Guterres work for?

Eva Guterres works for Emeritus

What is Eva Guterres's role at the current company?

Eva Guterres's current role is Vice President, Market Research and Consumer Insights.

What is Eva Guterres's email address?

Eva Guterres's email address is ev****@****ape.net

What is Eva Guterres's direct phone number?

Eva Guterres's direct phone number is +157121*****

What schools did Eva Guterres attend?

Eva Guterres attended The Wharton School, University Of Maryland - Robert H. Smith School Of Business, Kth Royal Institute Of Technology, St. Jacobi Gymnasium.

What skills is Eva Guterres known for?

Eva Guterres has skills like Market Research, Competitive Analysis, Strategy, Strategic Planning, Marketing Research, Leadership, Market Analysis, Management, Competitive Intelligence, Segmentation, Marketing Strategy, Analysis.

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